WebCitz started working with this client in 2015
- Client: Artmolds Journal (website offline)
- Platform: WordPress
- Industry: Entertainment / Recreation
- Services: Maintenance / Support, Web Hosting
The Challenge
As a leader in the mold-making and casting industry, ArtMolds needed a dedicated space to publish in-depth tutorials, artist interviews, and technical guides. While their main e-commerce site focused on transactions, they required a separate, lightweight Content Management System (CMS) to act as an educational journal. This site needed to be highly accessible and stable to serve as a top-of-funnel resource for attracting hobbyists and professionals through organic search.
The WebCitz Solution
WebCitz managed the technical lifecycle of the journal to ensure it remained a high-performing asset for the ArtMolds brand:
- Strategic WordPress Hosting: We provided a dedicated hosting environment for the WordPress installation, ensuring that traffic spikes from popular blog posts or social media shares never impacted the performance of the main ArtMolds store.
- Proactive CMS Maintenance: Our team handled all core WordPress updates, theme maintenance, and security patches. This ensured that the educational content remained online and secure, providing a safe experience for their readership.
- Blog-to-Store Integration Support: We provided technical oversight to ensure the journal functioned effectively as a marketing tool, allowing for a seamless transition for readers moving from educational articles to product pages on the main site.
- Long-Term Stability: For over a decade, we maintained the technical health of the site, ensuring that years of archived tutorials and valuable industry information remained accessible and correctly formatted.
The Result
By providing a stable, well-maintained home for ArtMoldsJournal.com, WebCitz helped the client build significant brand authority in the casting and lifecasting community. Our maintenance and hosting services allowed the client to focus on producing high-quality content while we ensured their digital library remained fast, secure, and available to their global audience.
