WebCitz started working with this client in 2022
- Client: Assistance In Marketing
- Platform: WordPress
- Industry: Digital Marketing, Website Maintenance, Web Hosting
- Services: Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
Assistance in Marketing (AIM) provides world-class market research facilities and recruiting services. To attract major corporate clients and research agencies, they required a digital presence that reflected their high-tech viewing suites and sophisticated data collection capabilities. The challenge was maintaining a professional, fast-loading site that effectively showcased their New Jersey facility while also exploring new ways to reach potential research participants and B2B clients through social media.
The WebCitz Solution
WebCitz has provided the technical and strategic support necessary to keep AIM at the forefront of the market research industry:
- Enterprise-Grade Managed Hosting: We provide high-performance hosting to ensure that AIM’s website-often featuring high-resolution images of their focus group facilities and test kitchens-loads quickly and remains 100% available for prospective clients.
- Proactive WordPress Maintenance: Since 2022, we have handled all backend updates, security monitoring, and plugin management. This ensures the site remains a secure and reliable tool for a business that handles sensitive research data and client interactions.
- Facebook Marketing & Lead Gen Consulting: We moved beyond technical support to provide strategic consulting on Facebook marketing. This included advising on how to use social platforms to attract research participants for specific studies and how to elevate the brand’s visibility to B2B decision-makers.
- Digital Brand Consistency: We have worked to ensure that the website effectively communicates the “AIM difference,” highlighting their specialized facilities (like their climate-controlled sensory labs) to differentiate them from standard office-based research firms.
The Result
By partnering with WebCitz, Assistance in Marketing has secured a stable and professional digital “front door” for their New Jersey operations. Our combination of reliable managed hosting and forward-thinking marketing consulting has helped AIM maintain its reputation as a top-tier research destination while exploring modern avenues for lead generation and participant recruitment.
