WebCitz started working with this client in 2013
- Client: Axex Dental (website offline)
- Platform: Other
- Industry: Medical / Dental
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
The founder of AXEX Dental reached out to WebCitz with a critical, time-sensitive request: he needed a professional website live in less than 48 hours for a major software presentation in Puerto Rico. The site was required to showcase his proprietary CRM/ERP system designed specifically for dental office appointment scheduling and exam management. With no existing web presence and an international deadline looming, the client needed an agency that could bypass standard lead times without sacrificing professional quality.
The WebCitz Solution
WebCitz mobilized a rapid-response team to meet the deadline and support the software’s subsequent market entry:
- 48-Hour “Sprint” Development: We bypassed traditional development cycles, moving from initial concept to a live, functional WordPress site in two days. Our team worked around the clock to ensure the site was ready before the client stepped onto the stage in Puerto Rico.
- Rapid Mockups & Alignment: To ensure the design matched the client’s vision under such a tight deadline, we produced rapid-fire mockups for immediate approval. This “real-time” collaboration kept the project moving forward without delays.
- SaaS Functionality Showcasing: Following the successful presentation, we spent several years refining the site to better highlight the robust features of the AXEX software. This included creating specialized pages that broke down the CRM and ERP capabilities for dental practitioners.
- Lead Generation & Demo Integration: We engineered custom live demo signup forms and lead capture systems. This allowed the client to transition from “presentation mode” to “sales mode,” building a pipeline of dental offices interested in testing the software.
- Agile Design Iterations: As the software evolved, so did the website. WebCitz provided ongoing design updates to reflect new features and UI improvements within the AXEX system, ensuring the marketing site always matched the high-tech nature of the product.
The Result
WebCitz successfully delivered a professional digital platform in record time, enabling the client to hit his high-stakes presentation deadline with confidence. Over the following years, our partnership transformed a “placeholder” site into a powerful marketing and lead-generation tool that helped AXEX Dental introduce its innovative scheduling software to the dental industry.
