WebCitz started working with this client in 2021
- Client: Barre Commercial Playgrounds
- Platform: WordPress
- Industry: Entertainment / Recreation
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
Barre Playgrounds, a premier provider of commercial playground equipment and professional installation in Arkansas, needed a digital presence that matched the scale and excitement of their projects. They required a website that could effectively showcase high-resolution project galleries to school boards and city planners while maintaining an energetic, child-centric brand identity. The client needed a platform that was uniquely theirs-not a generic template-to stand out in the competitive commercial recreation industry.
The WebCitz Solution
WebCitz provided a full-cycle design and development solution to elevate the Barre Playgrounds brand:
- Custom Prototyping & Mockups: We began the process by creating detailed custom mockups. This allowed the client to review the visual architecture and user flow before development, ensuring the “fun” aesthetic never compromised the “professional” utility of the site.
- Bespoke WordPress Theme Development: Following approval of the designs, we engineered a custom WordPress theme from the ground up. This theme was built for speed and ease of use, allowing the client to easily update their portfolio of commercial installations.
- Vibrant, Industry-Specific Design: The color scheme and visual assets were carefully selected to align with the playground industry. We utilized a bright, high-energy palette and intuitive layouts that make browsing massive play structures and safety surfacing options an engaging experience.
- Commercial Portfolio Showcasing: We optimized the site’s gallery and project sections to highlight the company’s installation expertise, providing the social proof necessary for B2B and municipal contract acquisition.
- Managed Maintenance & Hosting: Since 2021, WebCitz has provided a stable hosting environment and proactive maintenance. We ensure that their site remains secure and performs at peak levels, serving as a reliable 24/7 sales tool for their Arkansas-based team.
The Result
The partnership with WebCitz has given Barre Playgrounds a distinct competitive advantage. By moving from a standard web presence to a custom-engineered WordPress platform, they now have a digital headquarters that perfectly reflects the quality and joy of their physical playgrounds. Our ongoing support ensures that as they continue to build safe spaces for kids in Greenbrier and beyond, their digital “front door” remains just as impressive as their physical builds.
