WebCitz started working with this client in 2012
- Client: Bartmann Bros Construction (website offline)
- Platform: Other
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
Bartmann Bros Construction, a respected local contractor in Appleton, Wisconsin, needed a professional digital presence to showcase their craftsmanship and residential construction projects. In 2012, many construction websites were basic and utilitarian; the client wanted a platform that stood out from the competition with a unique design and robust functionality. They required a system that could grow with their business and a strategy to ensure local homeowners in the Fox Valley could find them online.
The WebCitz Solution
WebCitz developed a sophisticated, custom-engineered solution using the Joomla platform to elevate the Bartmann Bros brand:
- Bespoke Joomla Development: We built a custom Joomla website tailored specifically to the construction industry. This provided the client with a powerful backend to manage project galleries and service descriptions independently.
- Highly Unique Theme Design: Moving away from standard templates, we engineered a custom Joomla theme that was visually distinct for the era. The design was crafted to highlight the “Bros” brand-focusing on reliability, local roots, and high-quality construction finishes.
- Strategic Local SEO: For four years, we managed a dedicated SEO campaign focused on the Appleton and Fox Valley markets. We optimized the site for high-intent keywords like “home remodeling Appleton” and “custom home builders WI,” helping the client capture organic leads from local homeowners.
- Platform Maintenance & Security: During our partnership, we provided consistent technical oversight for the Joomla environment. This included managing core updates and security patches to ensure the site remained a stable, high-performing asset.
- Visual Project Portfolios: We optimized the site to serve as a digital lookbook, allowing prospective clients to see the quality of Bartmann Bros’ work through organized, high-resolution project showcases.
The Result
By delivering a unique, custom-themed website and a targeted SEO strategy, WebCitz helped Bartmann Bros Construction establish a strong digital foothold in the Appleton community. Our four-year partnership provided the client with a modern, professional “front door” that reflected their reputation for excellence in the local construction industry.
