WebCitz started working with this client in 2024
- Client: B&B Basement Repairs
- Industry: Construction / Real Estate
- Services: Digital Marketing, Web Development
The Challenge
B&B Basement Repairs, a specialist in foundation repair and basement waterproofing, needed to transition from a basic online presence to a lead-generating powerhouse. Operating in the competitive Fox Valley market, they required a website that built immediate trust with homeowners and a marketing strategy that targeted users at the exact moment their basements were in crisis. The goal was to increase local visibility and create a consistent stream of high-quality service leads.
The WebCitz Solution
WebCitz executed a “dual-threat” approach, combining a high-conversion redesign with targeted digital marketing:
- 2024 Modern Redesign: We built a new, mobile-responsive website designed to convert visitors into leads. The site emphasizes social proof, clear calls to action, and professional imagery of their foundation work.
- Hyper-Local SEO & City Pages: To capture organic traffic across the Fox Valley, we developed and launched city-specific landing pages. These pages highlight real-world projects completed in various local municipalities, helping B&B rank for localized searches like “basement repair in Appleton” or “foundation repair in Oshkosh.”
- Google Ads “Lead Machine”: We took over their Google Ads management, optimizing their bidding and ad copy to target high-intent keywords. This strategy has successfully turned their PPC spend into a lead-generation engine, consistently producing up to a dozen qualified leads per week.
- Project Showcase Strategy: We integrated a system for showcasing local projects, allowing the client to demonstrate their expertise through “before and after” content, which is vital for closing high-ticket home repair contracts.
The Result
Within the first year of the redesign and marketing launch, B&B Basement Repairs has seen a dramatic increase in digital ROI. By dominating both the paid and organic search results in the Fox Valley, WebCitz has provided the client with the volume of leads necessary to keep their crews busy and their business growing at a record pace.
