WebCitz started working with this client in 2021
- Client: Best Furniture Deals
- Platform: WooCommerce
- Industry: Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Originally operating as MattressCloseouts.com, the client needed to transition their digital identity to BestFurnitureDeals.com to reflect a broader product catalog. This required more than just a domain change; it necessitated a complete visual “rebirth.” The client needed an agency that could handle the high-level creative work of designing a new brand identity while simultaneously managing the complex technical migration of an established e-commerce store.
The WebCitz Solution
WebCitz served as a full-service creative and technical partner, guiding the client through every phase of their brand’s evolution:
- Comprehensive Brand & Logo Design: We designed the new Best Furniture Deals logo and established the visual brand standards for the transition. This ensured that the move from a niche mattress site to a full-scale furniture retailer felt credible and professional to long-time customers.
- Ongoing Graphic Design: Throughout our decade-long partnership, we provided custom graphic design work for web banners, promotional materials, and site elements. This kept the storefront looking fresh through multiple seasonal sales and inventory shifts.
- Strategic Platform Migration: We successfully moved the client from Magento 1.x to WooCommerce. This transition was designed to simplify back-end management for their team while providing the flexibility needed for a rapidly expanding inventory.
- Extensive SEO & Authority Building: Throughout the mid-2010s, WebCitz executed a massive SEO campaign. We focused on high-quality backlink acquisition and the creation of deep, custom content. This “long-game” strategy helped solidify their organic rankings during their brand pivot.
- Enterprise-Grade Web Hosting: We have provided reliable, high-performance web hosting for the client since 2013. This ensured that the site could handle traffic spikes from major sales and remains 100% available for their nationwide customer base.
The Result
By partnering with WebCitz for over a decade, Best Furniture Deals successfully navigated the high-stakes transition from a niche mattress site to a comprehensive furniture brand. Our foundational creative work-from logo design to graphic assets-gave them a professional edge, while our technical migrations and hosting provided the stability they needed to grow into a multi-category retail success.
