WebCitz started working with this client in 2013
- Client: Best Way Cabinets
- Platform: WordPress
- Industry: Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Development, Web Hosting
The Challenge
Bestway Cabinets operated as a full-service design and installation contractor. Their business model relied on getting homeowners into their showroom to engage with 3D renderings and professional designers. They needed a website that functioned as a visual portfolio to showcase styles and finishes, but more importantly, they needed a digital strategy that converted casual “browsers” into high-intent leads for free consultations.
The WebCitz Solution
WebCitz developed a “Consultation-First” digital strategy to bridge the gap between online interest and in-store visits:
- Showroom-Centric Web Design: We built a custom WordPress site that prioritized high-resolution galleries of available cabinet styles and finishes. The goal was to inspire homeowners and demonstrate the quality of the product lines available at the physical showroom.
- Lead Magnet & Paid Ad Integration: To fuel their sales pipeline, we created specific “Lead Magnets” – such as guides or offers for a Free Design Consultation. We then ran targeted paid ad campaigns to drive traffic to these offers, capturing contact information from local residents in the early stages of their remodeling research.
- Conversion-Optimized Lead Forms: We strategically placed lead capture forms throughout the site. These were designed to gather enough information (project type, timeline, etc.) so that the Bestway staff could be fully prepared with relevant samples and 3D rendering software when the client arrived.
- Local SEO & Intent Targeting: We optimized the site for localized search terms in their specific Ohio market. By targeting “kitchen design” and “cabinet installation” keywords, we ensured that Bestway appeared when local homeowners were searching for professional contractors.
- Visual Social Proof: We integrated project showcases that highlighted the transition from 3D design renderings to finished, installed kitchens, building immediate trust with prospective clients.
The Result
By focusing on lead generation rather than direct e-commerce, WebCitz helped Bestway Cabinets maximize the value of their physical showroom. The combination of paid ads and high-value lead magnets created a consistent flow of appointments for their design team, turning their website into a powerful recruitment tool for high-ticket installation contracts.
