WebCitz started working with this client in 2015
- Client: Breezewood Rentals
- Platform: Other
- Industry: Construction / Real Estate
- Services: Maintenance / Support, Web Hosting
The Challenge
Breezewood Rentals, a premier climate-controlled storage facility in the Fox Valley, needed a modern digital presence that reflected the cleanliness and security of their physical location. In the storage industry, customers often make snap decisions based on three factors: location, price transparency, and facility quality. Their previous site lacked the high-resolution imagery and real-time rate accuracy required to convert local searchers into long-term renters.
The WebCitz Solution
WebCitz developed a localized, conversion-focused website designed to make the rental process as frictionless as possible:
- Updated Modern Layout: We built a clean, mobile-responsive WordPress site that allows Neenah residents to easily browse unit sizes and availability from any device. The design emphasizes the “Climate Controlled” aspect, positioning it as a premium local solution for sensitive storage needs.
- Rate Transparency & Accuracy: We integrated a clear pricing table featuring accurate rental rates. By providing this information upfront, we increased the quality of leads and reduced the administrative burden of price inquiries for the facility staff.
- Professional Facility Showcase: We utilized high-quality photography to showcase the facility’s interior and exterior. Showing the clean, well-lit hallways and secure access points builds immediate trust with potential customers concerned about the safety of their belongings.
- Digital Brochure Development: To assist with offline marketing and detailed inquiries, we helped create a professional digital brochure. This asset provides a comprehensive overview of their services, security features, and unit dimensions in a shareable format.
- Local SEO Optimization: We optimized the site for hyper-local search terms like “climate controlled storage Neenah” and “self-storage near me.” This ensures that when residents are in the middle of a move or a decluttering project, Breezewood Rentals appears at the top of Google Search and Maps.
The Result
The updated Breezewood Rentals website serves as a 24/7 leasing office. By combining visual proof of the facility’s quality with transparent pricing, WebCitz helped the client solidify their reputation as a top-tier storage provider in the Fox Valley. The professional layout and local search dominance ensure a steady stream of inquiries and high occupancy rates for their climate-controlled units.
