WebCitz started working with this client in 2023
- Client: Brothers Concrete Construction
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Development
The Challenge
Brothers Construction, a professional contracting firm in Wisconsin, had a digital presence that wasn’t reflecting the quality of their craftsmanship. They needed to move away from a stagnant site and into a platform that could compete in the highly competitive local construction market. The goal was to dominate local search results for roofing, siding, and home exterior services while keeping their portfolio of recent projects fresh and engaging.
The WebCitz Solution
Since taking over the site in 2023, WebCitz has implemented a “Dominance-First” local marketing strategy:
- Site Takeover & Technical Optimization: We moved the site from a previous developer’s environment into our managed ecosystem. We optimized the underlying WordPress architecture to ensure faster load times and better mobile performance – crucial for homeowners browsing for contractors on their phones.
- Hyper-Local SEO & Location Pages: To capture intent across their service area, we built out dedicated location pages. These pages act as “digital storefronts” for specific Wisconsin cities, helping Brothers Construction rank at the top of organic search results for hyper-local queries.
- Dynamic Social-to-Web Portfolio: Contractors are often too busy in the field to update their website. We bridge this gap by regularly pulling the latest project photos from their Facebook page and updating the website’s galleries. This ensures the site always features “fresh” work, which is a major trust signal for new customers.
- Aggressive Backlink Strategy: We’ve implemented a targeted link-building campaign to increase the domain authority of the site. By securing high-quality, relevant backlinks, we’ve strengthened their competitive position against larger regional players.
- Reputation Management: We integrated a system to highlight local reviews directly on the site. In the construction industry, seeing positive feedback from neighbors is often the final push a customer needs to fill out a lead form.
The Result
In a short time, the partnership with WebCitz has transformed the Brothers Construction website from a static brochure into a lead-generating asset. By keeping the content fresh and the SEO aggressive, we’ve ensured that whenever a homeowner in their service area needs professional exterior work, Brothers Construction is one of the first names they see.
