WebCitz started working with this client in 2016
- Client: Cal Coast Credit Service
- Platform: Other
- Industry: Business & Professional Services, Financial Services
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
Cal Coast Credit Service operated in the high-stakes credit repair consulting market. Their existing Joomla website was functional, but they were struggling with technical “leakage” – specifically, contact form failures through JSN UniForm that resulted in lost leads. Furthermore, they needed a more aggressive way to convert paid traffic than a traditional corporate website could offer. They needed a system that could deliver a “Lead Magnet” (like a free credit guide or consultation) and move a user through a specific psychological sales path.
The WebCitz Solution
WebCitz transformed their digital presence from a static site into a high-speed lead acquisition machine:
- JSN UniForm Debugging & Repair: We performed a deep technical audit of their Joomla contact systems. We resolved the underlying conflicts that were causing form submission failures, ensuring that every potential client reaching out was successfully recorded in the database and delivered to the sales team.
- ClickFunnels Integration: To maximize the ROI of their marketing budget, we implemented ClickFunnels as a specialized front-end for their paid traffic. This allowed us to build highly targeted, distraction-free landing pages designed solely to convert a visitor into a lead.
- Lead Magnet Strategy: We assisted in the creation and deployment of lead magnets. These high-value offers gave users a reason to provide their contact information immediately, allowing Cal Coast to build a robust email marketing list of prospects.
- Multi-Channel Paid Ads: We managed paid advertising campaigns across search and social platforms. By driving traffic directly to the custom-built funnels rather than the homepage, we significantly lowered the cost-per-lead (CPL) for the client.
- Joomla Maintenance & Support: Throughout our multi-year relationship, we provided the back-end stability needed for their main website, ensuring the “hub” of their business remained secure and professional while the “spokes” (the funnels) did the heavy lifting of sales.
The Result
The partnership with WebCitz allowed Cal Coast Credit Service to compete aggressively in the California market. By solving the technical hurdles in Joomla and introducing a modern funnel-based approach, we gave them a scalable system for growth. Our work ensured that their marketing spend was no longer being wasted on broken forms or low-converting pages, but was instead fueling a consistent pipeline of new credit repair clients.
