WebCitz started working with this client in 2009
- Client: Change of Art
- Platform: Other
- Industry: Retail / E-Commerce
- Services: Ecommerce, Maintenance / Support, Web Hosting
The Challenge
The founder of Change of Art possessed an exceptional eye for design and detail, often providing intricate, custom mockups that pushed the boundaries of standard web layouts at the time. The challenge for WebCitz was to take these non-standard, highly creative designs and “slice” them into clean, valid HTML and CSS code. The goal was to ensure that the final websites looked exactly like her vision while functioning flawlessly across different browsers and early mobile devices.
The WebCitz Solution
WebCitz served as the dedicated development partner, translating complex design files into live digital experiences:
- Precision PSD-to-HTML Conversion: We specialized in breaking down her intricate design mockups into structured code. This required a meticulous approach to CSS and layout positioning to maintain the artistic integrity of her “Change of Art” brand.
- Multi-Platform Development: Over the course of our multi-year relationship, we adapted to the evolving web landscape. We moved from building static layouts in Dreamweaver to implementing more dynamic content within Adobe’s CMS platforms (such as Business Catalyst), providing the client with more control over her content.
- Collaborative Technical Execution: We worked in a “developer-to-designer” capacity, providing feedback on technical feasibility while always prioritizing the client’s desired aesthetic. This allowed her to focus on the high-level design while we handled the technical complexities of hosting, code optimization, and deployment.
- Launch & Deployment Management: We assisted in the successful launch of several website iterations over the years, ensuring that the transition from design mockup to live production site was seamless and professional.
The Result
For several years, the partnership with WebCitz allowed Change of Art to maintain a web presence that was as visually stunning as the art and design it featured. By providing the technical muscle to support her creative direction, we helped the client establish a digital portfolio that stood out for its craftsmanship and unique layout. This project remains a great example of WebCitz’s ability to work closely with creative professionals to turn complex static designs into functional reality.
