WebCitz started working with this client in 2018
- Client: Chester V's
- Platform: Other
- Industry: Food & Beverage
- Services: Digital Marketing, Web Development
The Challenge
Chester V’s is a staple of the Oshkosh sports bar and dining scene. In a city with plenty of dining options, the challenge was to stay “top-of-mind” for local residents during peak hunger hours. They needed more than just a menu online; they needed dynamic content that showcased their atmosphere and food, as well as a strategy to reach potential customers at the exact moment they were looking for lunch or dinner.
The WebCitz Solution
WebCitz implemented a “Real-Time Reach” strategy to drive local engagement:
- On-Site Content Creation: We went directly to the restaurant in Oshkosh to record high-quality video content. In the food and beverage industry, “crave-ability” is key. By capturing the sights and sounds of the bar and the kitchen, we provided them with authentic assets for social media that performed far better than static stock photos.
- Time-Targeted Ad Campaigns: We developed and discussed “Day-Parting” ad strategies. This involved setting up campaigns specifically designed to trigger around lunch and dinner times. By narrowing the advertising window to these high-intent periods, we ensured the marketing budget was spent on people most likely to walk through the door immediately.
- Social Media Traction: We leveraged the produced video content to boost their social media presence. These posts were designed to increase “shares” and “tags” within the local Oshkosh community, turning digital engagement into real-world buzz.
- Website Maintenance & Support: While the marketing was the primary focus, we also provided the necessary website maintenance to ensure their online menu and location information were accurate, fast, and mobile-friendly for patrons looking them up on the go.
The Result
The 2018 collaboration with Chester V’s demonstrated how WebCitz goes beyond the screen to support local businesses. By providing professional video production and a “common sense” approach to local ad timing, we helped Chester V’s stand out in the Oshkosh market. Our work ensured that when locals were hungry, the vibrant atmosphere and great food of Chester V’s were front and center on their feeds.
