WebCitz started working with this client in 2009
- Client: Chiro-Health
- Platform: WordPress
- Industry: Medical / Dental
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
Dr. Cindy Munson’s chiropractic clinic was originally operating on a hard-coded, custom HTML website. While functional for basic information, it lacked the flexibility needed for a modern wellness practice. The clinic needed a platform that allowed them to easily share health tips, patient resources, and team-building content to foster a stronger connection with their community.
The WebCitz Solution
WebCitz provided the technical transition that turned their website into a dynamic communication tool:
- Platform Modernization (HTML to WordPress): We successfully migrated the clinic’s digital presence into a WordPress environment. This move empowered the office staff to update content, post clinic hours, and manage patient resources without needing to touch raw code.
- Technical Maintenance & Hosting Support: Throughout our multi-year relationship, we ensured the site remained secure and fast. By handling the “under-the-hood” technical requirements, we allowed the clinical team to focus entirely on patient care and spinal health.
- Viral Patient Outreach: The clinic was known for its high-energy team culture, famously producing a Gangnam Style parody video. WebCitz helped ensure this creative content was added to their website for the holiday season.
- Streamlined Patient Communication: By leveraging the WordPress architecture, we helped the clinic create a more inviting digital “front door,” making it easier for new patients to learn about chiropractic benefits and the clinic’s unique approach to wellness.
The Result
By partnering with WebCitz, Dr. Cindy Munson’s chiropractic clinic moved from a static digital brochure to a vibrant, personality-driven website. The migration to WordPress allowed the clinic to showcase its unique culture – exemplified by their viral team videos – while maintaining a professional and reliable resource for their patients. This project remains a great example of how a “human” touch, backed by the right technology, can transform a local healthcare practice.
