WebCitz started working with this client in 2007
- Client: Claim Forms Plus
- Platform: Other
- Industry: Business & Professional Services, Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Development, Web Hosting
The Challenge
An industry veteran from the Kaukauna printing scene decided to launch an independent venture selling medical and dental claim forms. In 2007, e-commerce was still evolving, and the client had very specific requirements for his digital storefront. He needed a platform that could handle the heavy logistical demands of bulk paper shipments, a highly specific aesthetic to match his brand vision, and a way to dominate search engine results for a variety of different form types.
The WebCitz Solution
WebCitz built a comprehensive digital ecosystem using the best tools and strategies of the era:
- X-Cart E-Commerce Implementation: We developed a robust online store using X-Cart, a leading platform at the time. We customized the backend to handle the complexity of the printing industry, including variation options for different form types and intricate shipping rules designed to calculate accurate costs for heavy, bulk-order paper products.
- Pixel-Perfect Design & Animation: The client was highly discerning regarding his color palette and brand presentation. To meet his request for a dynamic, engaging user experience, we integrated Adobe Flash animations, which provided the high-end, interactive feel he desired for the website’s “front door.”
- Advanced “C-Class” SEO Strategy: To ensure market dominance, WebCitz implemented a sophisticated SEO tactic common in the late 2000s. We built a network of “mini-sites” dedicated to specific form types, each hosted on separate accounts with unique C-Class IP addresses. This cross-linking strategy helped establish the main site as a massive authority in the eyes of search engines.
- Industrial-Grade Data Structure: We organized the product catalog to allow for seamless navigation between dental and medical claim forms, ensuring that busy healthcare professionals could find and order the exact documentation they needed with minimal friction.
The Result
The partnership with ClaimFormsPlus is one of the longest-standing in WebCitz history. The website we launched in 2007 remains live today, serving as a reliable sales engine for nearly two decades. By combining meticulous design, advanced (for the time) animation, and a forward-thinking SEO architecture, we helped a local Kaukauna entrepreneur turn a specialized print knowledge into a durable, long-term e-commerce success.
