WebCitz started working with this client in 2008
- Client: Cobblestone Inns (website offline)
- Platform: WordPress
- Industry: Entertainment / Recreation
- Services: Maintenance / Support, Web Development
The Challenge
Cobblestone Hotels was an emerging brand in the midscale hospitality market, requiring a digital presence that could scale as they added new locations across the country. Their internal marketing team produced high-quality design mockups (PSD files) that reflected strict brand guidelines. The challenge for WebCitz was to turn these complex static designs into lightweight, standards-compliant HTML/CSS code while solving the industry’s biggest technical hurdle: seamless online booking.
The WebCitz Solution
For three years, WebCitz acted as the technical execution arm for Cobblestone’s corporate marketing team:
- Precision PSD-to-HTML Development: We transformed intricate Photoshop designs into functional web pages. This required a meticulous eye for detail to ensure that typography, spacing, and brand colors remained perfectly consistent with the marketing manager’s vision across all browsers.
- Reservation System Integration: A hotel website is only as good as its booking engine. We worked on the complex task of integrating a third-party reservation system into the website. This involved ensuring that the “Check Availability” and booking workflows were intuitive, secure, and technically synchronized with the hotel’s real-time inventory management.
- Scalable Web Architecture: As the brand grew, we provided the front-end structure needed to house information for multiple properties. We focused on creating a clean, professional interface that helped travelers find locations and amenities quickly.
- Collaborative Technical Support: We worked in lockstep with their internal marketing department, providing the technical feedback and coding expertise necessary to bring their creative campaigns to life on the web.
The Result
The partnership between WebCitz and Cobblestone Hotels during their early growth phase provided the brand with a professional and functional digital foundation. By successfully bridging the gap between high-end marketing design and complex hospitality reservation technology, we helped Cobblestone project a “big brand” image that supported their expansion into a major national franchise.
