WebCitz started working with this client in 2017
- Client: Coldwright
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support
The Challenge
Coldwright, a provider of plumbing, heating, and air conditioning services, was facing technical hurdles that limited their visibility in a highly competitive Maryland market. While they had the local expertise, their website’s underlying architecture had some technical deficiencies that hindered its performance in search engine results. They needed a partner to perform a surgical cleanup of their site’s structure to better capture high-intent service queries in the Joppa and Harford County areas.
The WebCitz Solution
In 2017, WebCitz executed a focused, 90-day SEO remediation strategy to stabilize and boost Coldwright’s organic presence:
- Comprehensive Technical Audit: We performed a deep-dive audit of the website’s “plumbing.” This involved identifying and fixing broken internal links, resolving crawl errors, and ensuring that search engine bots could index every service page – from water heater repair to HVAC maintenance – without friction.
- On-Site Content Remediation: We addressed specific content issues that were holding the site back. By optimizing existing service pages for localized keywords targeting Joppa, Baltimore, and Harford County, we ensured the site was technically aligned with how local customers were searching for help.
- Resolution of Site Deficiencies: Our team worked through a checklist of technical “red flags” found during the audit. This included optimizing metadata, improving site hierarchy, and resolving back-end setup issues that had previously caused the site to be penalized or ignored by search algorithms.
- Local Search Optimization: We refined the site’s technical setup to prioritize local relevance, making it easier for Coldwright to appear in the “Map Pack” and localized organic results when homeowners in their immediate service area faced mechanical emergencies.
The Result
The three-month intensive project with Coldwright provided the business with a clean, high-performance digital foundation. By resolving the technical deficiencies and content errors identified in our audit, WebCitz helped the client overcome the “invisible” barriers that were keeping them out of the top search results. This foundational work ensured that Coldwright’s website finally reflected the professional quality of their mechanical services, leading to better visibility and higher-quality leads in their primary Maryland markets.
