WebCitz started working with this client in 2022
- Client: dankowicz
- Platform: BigCommerce
- Industry: Art & Design
- Services: Digital Marketing, Maintenance / Support
The Challenge
Dankowicz specializes in intricate, artistically driven jewelry. While BigCommerce is a robust platform, the client faced technical hurdles that were stalling their growth. They were experiencing synchronization issues with Google Merchant Center, which hindered their ability to run effective Shopping ads. Additionally, like many businesses at the time, they were struggling with the mandatory industry transition to Google Analytics 4 (GA4) and required expert debugging of their site’s theme to fix functional errors that were affecting the user experience.
The WebCitz Solution
WebCitz acted as the technical and analytical arm for Dankowicz, cleaning up their data and perfecting their platform:
- Google Merchant Center Recovery: We performed a deep dive into their product feed to resolve errors and warnings that were causing product disapprovals. By aligning their BigCommerce data with Google’s strict requirements, we got their products back into the Shopping results.
- GA4 Migration & Conversion Tracking: We led the transition from Universal Analytics to GA4. This wasn’t just a basic install; we set up custom conversion events to ensure that high-value actions – like adding items to a cart or completing a purchase – were being tracked with 100% accuracy.
- Client Empowerment & GA4 Training: We provided personalized training sessions to the Dankowicz team. We helped them navigate the new GA4 interface, build custom reports, and understand their audience’s journey, turning complex data into actionable business insights.
- BigCommerce Theme Debugging: We identified and resolved several theme-level bugs that were impacting the site’s performance and layout. This ensured that the intricate details of their jewelry were displayed flawlessly and that the shopping experience was frictionless.
- Ongoing Digital Marketing Support: We provided consulting on various marketing tasks to ensure their technical foundation was actively supporting their sales goals.
The Result
The partnership provided Dankowicz with a much more stable and transparent digital operation. By fixing the Merchant Center issues and perfecting their GA4 tracking, we gave them a clear view of their ROI and a healthier “pipeline” for new customers. Our work ensured that the beauty of their jewelry was matched by the technical excellence of their BigCommerce store, allowing them to market their brand with confidence.
