WebCitz started working with this client in 2018
- Client: Downtowne Dental Group (website offline)
- Platform: WordPress
- Industry: Medical / Dental
- Services: Web Development, Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
Located in the heart of Appleton, Downtown Dental faced stiff competition from both established local practices and emerging dental groups. They needed a website that looked modern and inviting to patients while being technically optimized to outrank competitors in a crowded local market. The goal was to become the “top-of-mind” choice for anyone searching for dental care in the Fox Cities.
The WebCitz Solution
WebCitz built a “Local Search Powerhouse” that served the practice for several years:
- Customized Professional Platform (2018): We selected a high-quality, third-party dental template and performed extensive customization to align with Downtown Dental’s specific branding and office atmosphere. This provided a high-end look without the excessive cost of a from-scratch custom build.
- Content-Rich Local SEO: We didn’t just build “thin” service pages. We developed deep, informative content for their core services (preventative care, cosmetic dentistry, etc.), specifically optimized for Appleton-area search intent.
- Local Citation & Link Building: For several months following the launch, we executed a targeted local SEO campaign. This included:
- Local Directory Optimization: Ensuring consistent NAP (Name, Address, Phone Number) data across the web.
- Citation Building: Securing mentions in local and industry-specific directories to boost “proximity” and “relevance” signals to Google.
- Backlink Strategy: Building high-quality, localized links to establish the practice as a trusted authority in the Fox Valley.
- User-Focused Conversion: We prioritized ease of use, ensuring that “Book an Appointment” and “New Patient” resources were easily accessible from any device.
The Result
The strategy worked so well that Downtown Dental became a prominent fixture in local search results. This digital visibility, combined with their excellent clinical reputation, eventually led to the practice being successfully acquired by another dental group in the area.
Our work provided the technical foundation and marketing momentum that helped the owners maximize the value of their practice. This project highlights WebCitz’s ability to help local Wisconsin businesses grow their reach and achieve their ultimate exit or expansion goals.
