WebCitz started working with this client in 2011
- Client: Family Health of LA (website offline)
- Platform: Other
- Industry: Medical / Dental
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
As a multi-clinic provider, Family Health of Louisiana needed a digital presence that felt both authoritative and neighborly. Patients needed to find logistical info (locations, hours, services) while also feeling a personal connection to their healthcare providers. The challenge was to:
- Humanize the Practice: Showcasing the real people and facilities behind the “medical provider” label.
- Modernize Communication: Moving beyond the office waiting room to reach patients where they were – on social media and in their inboxes.
- Local Community Connection: Ensuring that each clinic felt like an integral part of its specific Louisiana town or neighborhood.
The WebCitz Solution
We implemented a “Community-First” digital strategy that prioritized patient education and accessibility:
- Custom Website Design (2011): We designed a professional, clean website that acted as a hub for their various clinic locations. We prioritized clear navigation for appointment requests, insurance information, and service descriptions to reduce the “administrative burden” on both the staff and the patients.
- Visual Storytelling & Practice Imagery: We worked with the team to share real images of their practices online. By showcasing the clinics and the staff, we helped build trust and familiarity for new patients before they even walked through the door.
- Social Media Profile Development: We set up and managed their early social media presence. This allowed the clinics to engage with local communities in real-time, sharing health tips, local event sponsorships, and clinic updates.
- Patient Newsletter Architecture: We built a dedicated email newsletter system. This allowed Family Health of LA to proactively update their patients on new offerings, seasonal health advice (like flu shot availability), and community news, fostering a long-term relationship with their patient base.
- Managed Hosting & Security: Given the sensitivity of the healthcare industry, we provided secure, managed hosting. We ensured the site remained fast and reliable, particularly for patients looking for urgent clinic information on mobile devices.
- Ongoing Website Maintenance: We provided the “on-call” support they needed for several years, handling everything from new provider additions to content updates with the same personal touch they gave their own patients.
The Result
Family Health of Louisiana successfully built a digital brand that was as caring and professional as their medical care. By utilizing social media and email marketing early on, they stayed ahead of the curve in patient engagement. They were truly a pleasure to work with, and our partnership helped solidify their reputation as a forward-thinking, community-oriented healthcare provider.
