WebCitz started working with this client in 2010
- Client: Fantastic Smiles
- Platform: Other
- Industry: Medical / Dental
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
In the Chicago dental market, standing out requires more than just a list of services. Fantastic Smiles needed a platform that could:
- Project Cosmetic Excellence: Highlighting high-value services like veneers, teeth whitening, and “smile makeovers.”
- Capture Local Search Traffic: Ranking for hyper-local keywords in a city where every neighborhood has dozens of competing dentists.
- Convert Leads Quickly: Providing a friction-free way for nervous or busy patients to book consultations.
The WebCitz Solution
We implemented a comprehensive “Practice Growth” strategy that combined high-end design with technical marketing:
- Custom “Patient-First” Web Design: We designed a website that focused on clean lines and high-quality imagery. We prioritized the “Before & After” galleries, as visual proof is the most effective conversion tool in cosmetic dentistry.
- Local SEO Dominance: We executed a long-term SEO strategy to ensure Fantastic Smiles appeared at the top of Chicago-based searches. We focused on local citations, review optimization, and content that addressed common patient questions regarding dental health and aesthetics.
- Digital Advertising (PPC): We managed paid search campaigns (Google Ads) to target immediate-need patients. By carefully selecting keywords related to emergency dentistry and cosmetic procedures, we ensured a high ROI for their advertising spend.
- Ongoing Technical Maintenance: For years, we provided the steady hand needed to keep their Joomla environment secure and updated. We ensured that as browser technology evolved, their site remained fast and mobile-responsive.
- Conversion Rate Optimization: We placed clear “Call to Action” buttons and easy-to-use contact forms throughout the site, making it as simple as possible for a visitor to transition from “browsing” to “booked.”
The Result
For many years, Fantastic Smiles benefited from a consistent stream of new patient leads generated by their digital presence. Our multi-layered approach – combining design, SEO, and ads – allowed the practice to maintain a competitive edge in one of the toughest markets in the country. While the relationship eventually concluded, the project remains a landmark in our portfolio for showcasing how we scale a local medical practice through integrated digital marketing.
