WebCitz started working with this client in 2021
- Client: Fast Track Medical Billing
- Platform: WordPress
- Industry: Business & Professional Services
- Services: Maintenance / Support
The Challenge
Medical billing is an incredibly competitive B2B space. While Fast Track Billing had the expertise, their older web presence needed to be modernized to compete with national billing aggregators. They needed:
- A Professional “Face”: A modern, high-trust website that clearly communicates their accuracy and specialized knowledge.
- Conversion Optimization: A site designed to turn healthcare administrators and practice owners into qualified leads.
- Scalable Marketing: The technical foundation to support high-intent paid search campaigns (Google Ads).
The WebCitz Solution
We’ve moved from basic maintenance into a strategic growth phase:
- Managed Maintenance (2022–2026): For several years, we ensured their existing site remained secure and operational, providing the steady technical hand needed while they prepared for their next big step.
- Full WordPress Redesign & Launch: Just a few weeks ago, we launched their brand-new website. This modern build features:
- Clean, Professional UI: A design that emphasizes clarity and speed – qualities that mirror the “Fast Track” brand name.
- Responsive Engineering: Ensuring the site looks perfect on everything from a desktop in a billing office to a smartphone in a doctor’s hand.
- SEO-Friendly Structure: A clean code base that provides a significant boost to their organic search potential.
- Strategic Landing Page Development (Upcoming): We are currently planning specialized landing pages designed specifically for the upcoming Google Ads campaign. These will be high-conversion environments focused on specific billing pain points (denials, aging accounts, etc.).
- Google Ads Setup & Management: Our next phase involves launching a targeted Google Ads account to capture “active intent” traffic – healthcare providers specifically searching for a new billing partner.
- Ongoing Hosting & Support: We continue to provide managed hosting, ensuring their new investment is protected with 100% reliability and top-tier security.
The Result
With the new site now live, Fast Track Billing has a digital platform that finally matches the caliber of their professional services. By moving from a “maintenance-only” mindset to a “growth-first” strategy involving custom landing pages and Google Ads, they are positioned to significantly increase their market share in the NJ medical billing sector.
