WebCitz started working with this client in 2018
- Client: Fava Tea Company
- Platform: WooCommerce
- Industry: Food & Beverage, Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Fava Tea manages a massive inventory of loose-leaf teas, each with specific brewing instructions, caffeine levels, and flavor profiles. Their legacy Magento 1.x site was becoming cumbersome and technically “heavy” for their needs. They required:
- A Seamless Migration: Moving hundreds of products and years of customer data without losing SEO rankings or disrupting the user experience.
- Organic Growth: Breaking through the noise of the national tea market to rank for specific flavor profiles and health-related tea searches.
- Customer Retention: A better way to capture and nurture leads through their internal email marketing tools.
The WebCitz Solution
We streamlined their digital operations and turned their website into a high-conversion “Discovery” platform:
- Magento to WooCommerce Migration: In 2018, we successfully moved Fava Tea to WooCommerce. This transition provided the client with a much more user-friendly backend while maintaining the robust e-commerce features needed to handle their diverse product line. We ensured that all product attributes (steep time, temperature, ingredients) were mapped perfectly.
- Dual-Phase SEO Campaigns: We executed two distinct SEO initiatives.
- Phase 1: Focused on “Foundational Authority,” ensuring the site was technically perfect and ranking for core brand terms.
- Phase 2: Focused on “Discovery Intent,” building out content around specific tea types (Matcha, Rooibos, Oolong) and lifestyle benefits to capture top-of-funnel organic traffic.
- Email Marketing Integration: To drive repeat business, we built out integrations that funnel website subscribers directly into their internal email list management tool. This allows them to run automated “Restock” reminders and “New Blend” announcements effortlessly.
- Technical Product Architecture: We optimized the way users interact with their tea catalog, making it easy to filter by “Caffeine-Free,” “Organic,” or “Seasonal” blends, which is critical for a site with hundreds of SKUs.
- Managed Hosting & Reliability: Fava Tea relies on our high-performance hosting to handle seasonal surges – particularly during the holidays when tea makes for a popular gift.
- Continuous Maintenance: We act as their dedicated web department, ensuring that their WordPress core, WooCommerce plugins, and custom integrations remain secure and fast.
The Result
By moving to WooCommerce and investing in long-term SEO, Fava Tea has solidified its position as a digital leader in the specialty tea space. The site is now faster, easier for their internal team to manage, and serves as a powerful engine for both new customer acquisition and long-term brand loyalty. Our 8+-year relationship highlights our ability to grow alongside a brand as they evolve from a local favorite to a national e-commerce competitor.
