WebCitz started working with this client in 2013
- Client: Fine Blood
- Platform: Other
- Industry: Retail / E-Commerce
- Services: Digital Marketing, Ecommerce, Maintenance / Support, Web Hosting
The Challenge
Fine Blood wasn’t just another hunting accessory; it was a “disruptive” product that required both education and visibility. To succeed, the client needed:
- Visual Proof of Concept: The website had to demonstrate how the biological spray illuminated blood in real-world tracking scenarios (nighttime, low light).
- Regional Targeting: The product was most relevant to hunters in the thick woods of the Midwest (Wisconsin, Michigan, etc.) and the Northeast (Pennsylvania, New York).
- Trust in Innovation: Hunters are often traditionalists; the digital presence had to build immediate credibility for this “high-tech” approach to tracking.
The WebCitz Solution
We implemented an aggressive launch strategy that combined a robust shopping engine with high-intensity digital marketing:
- Custom Magento 1.x E-commerce Build: We developed a professional Magento storefront tailored for the outdoor market. We focused on high-quality product photography and clear “How it Works” sections to demystify the biological science behind the spray.
- Aggressive SEO Campaign: We optimized the site to dominate keywords related to “deer tracking,” “blood trailing tools,” and “night hunting accessories.” By targeting these high-intent phrases, we ensured Fine Blood was the first solution hunters saw when researching tracking difficulties.
- Targeted Paid Advertising (PPC): We launched a strategic Google Ads and display campaign specifically geo-targeted to the Midwest and Northeast. We timed these ads to coincide with peak archery and firearm seasons, capturing hunters’ attention exactly when they were gearing up for the field.
- Community Engagement: We helped tailor the messaging to resonate within hunting forums and online communities, positioning the spray as an ethical tool for ensuring the recovery of the animal.
- Managed Hosting & Support: We provided the secure, high-speed hosting necessary for an e-commerce site, ensuring the platform could handle the seasonal traffic surges typical of the hunting industry.
The Result
Fine Blood successfully broke into the competitive outdoor market, gaining significant exposure across its key target regions. The combination of a specialized Magento build and the “Big SEO” push transformed a unique biological invention into a commercial brand. This project highlights our ability to take a niche “side venture” and provide it with the enterprise-level technical and marketing support needed to compete on a national stage.
