WebCitz started working with this client in 2021
- Client: Fleetlife Filters
- Platform: Other
- Industry: Manufacturing / Industrial, Retail / E-Commerce
- Services: Digital Marketing, Maintenance / Support
The Challenge
Fleetlife operates in a high-intent B2B market where the primary way customers find them is by searching for an original equipment manufacturer (OEM) part number or brand. To compete, they needed:
- Joomla Stability: A reliable technical partner to manage a complex Joomla environment that handles a large database of filter cross-references.
- Brand-Specific Search Authority: Visibility for customers looking for high-quality, made-in-the-USA alternatives to major equipment brands.
- Industrial Trust: A digital presence that reflects their decades of manufacturing experience and “Quality First” philosophy.
The WebCitz Solution
We provided a mix of technical maintenance and strategic marketing to support their growth:
- Expert Joomla Maintenance: Since 2021, we have handled the “under-the-hood” technical needs of their Joomla site. This includes managing core updates, security patches, and ensuring that their product catalog navigation remains fast and functional.
- Targeted SEO Campaign: For a specialized period, we executed a strategic SEO campaign focused on OEM compatibility. We optimized the site to rank for keywords related to the major equipment brands they serve (such as Donaldson, Camfil, and others), helping them capture traffic from users looking for replacement filters.
- Technical Content Support: We ensured that their extensive technical resources – from installation guides to micron ratings – were easily accessible, helping to lower the barrier for procurement officers making technical buying decisions.
- Secure Industrial Hosting: We provide a managed hosting environment that prioritizes uptime. For an industrial manufacturer, ensuring that a “Request a Quote” form is always working is critical for capturing leads at all hours.
- Responsive Troubleshooting: As their dedicated web partner, we provide quick resolutions to any technical bugs or layout issues, allowing the Fleetlife team to focus on their manufacturing and distribution operations.
The Result
Fleetlife Filters has maintained a professional and stable digital footprint that effectively bridges the gap between their 45+ year history and the modern digital buyer. Our SEO work helped sharpen their visibility in the OEM replacement market, while our ongoing maintenance ensures that their Joomla platform remains a reliable tool for lead generation. This project reinforces our position as a go-to agency for the industrial filtration and manufacturing industry.
