WebCitz started working with this client in 2022
- Client: Fleming Group
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
Landscaping is a hyper-local, visual-heavy industry. When Fleming Group came to us in 2022, they faced three specific technical hurdles:
- Development Deadlock: They needed to transfer their existing WordPress site away from a previous developer to a more responsive, reliable partner.
- Local “Findability”: Despite having 30+ years of experience and a licensed landscape architect at the helm, they needed a boost in local search results to compete with newer, more aggressive marketing startups.
- Site Stability: As a high-end contractor, their site needs to showcase high-resolution portfolios of stonework, pergolas, and waterfalls without lag or technical glitches.
The WebCitz Solution
We facilitated a smooth transition and immediately began sharpening their local competitive edge:
- Seamless Site Transfer: We managed the full migration of the Fleming Group website from their previous host/developer to our managed environment. We audited the site during the move to ensure no data was lost and that the backend was clean and secure.
- Local Citation & Directory SEO: To boost their visibility in the Appleton and surrounding Fox Valley markets, we executed a targeted SEO campaign focused on Local Citations. By auditing and building out their presence in key business directories, we improved their “Local Map Pack” rankings and ensured their name, address, and phone number (NAP) were consistent across the web.
- Managed WordPress Maintenance: Since the transfer, we have provided ongoing technical maintenance. This includes keeping their visual-heavy theme updated, managing plugins, and ensuring the site remains fast – critical for showing off their “sanctuary” style landscape projects.
- Portfolio Presentation Support: We provide the technical support needed to keep their “Hardscape,” “Softscape,” and “Water Feature” galleries looking professional. This visual proof is the primary driver of their lead generation.
- Secure Web Hosting: By hosting their site on our managed servers, we provide the uptime and speed required for a high-end service business where first impressions are everything.
The Result
By moving their site to WebCitz, Fleming Group LLC secured a reliable technical partner that understands the Fox Valley market. Our citation work helped solidify their local authority, ensuring that when homeowners in Appleton search for “custom landscaping” or “retaining walls,” Steve’s 30 years of expertise are easy to find. This project highlights our ability to step into an existing project, stabilize it, and immediately add value through localized marketing.
