WebCitz started working with this client in 2017
- Client: Flood Homes
- Platform: Other
- Industry: Construction / Real Estate
- Services: Maintenance / Support
The Challenge
Flood Homes manages a vast array of floor plans and home models. In 2017, they faced technical “ghosts” in their digital infrastructure that were affecting how Google crawled and indexed their site. The primary challenges included:
- Google Search Console Errors: They were seeing crawl errors and indexing issues that prevented their latest home models from appearing correctly in search results.
- Sitemap & Indexing Hurdles: Their site structure needed technical alignment to ensure Google’s bots could efficiently navigate their extensive catalog of modular home designs.
- General Technical Debt: The site required routine maintenance to address performance bottlenecks and security patches that had fallen behind.
The WebCitz Solution
We acted as the “technical inspectors,” identifying and repairing the structural issues within their web presence:
- Search Console Remediation: We performed a deep dive into their Google Search Console account. We identified broken links, 404 errors, and mobile usability issues that were triggering red flags with Google. By cleaning up these errors, we restored the “health” of their domain in the eyes of search engines.
- Technical SEO Cleanup: We optimized their XML sitemaps and robots.txt files to ensure search engines had a clear, unobstructed path to their most important pages – specifically their floor plans and “homes for sale” listings.
- Routine Website Maintenance: We performed a round of essential updates to their site’s core files and plugins. This stabilized the platform and improved load times, which is critical for a site featuring high-resolution photography of home interiors and exteriors.
- Local SEO Alignment: We ensured their Fond du Lac and Appleton locations were correctly represented in their metadata, helping them maintain their strong local presence in both markets.
The Result
Our intervention in 2017 provided Flood Homes with a “clean bill of health” for their website. By resolving the Search Console issues, we ensured that their digital presence was actually working for them – not against them. This allowed their team to go back to what they do best: helping Wisconsin families find high-quality, affordable homes.
