WebCitz started working with this client in 2021
- Client: Fox Valley Wildlife Control
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Maintenance / Support, Web Development
The Challenge
As a specialized local service provider, Fox Valley Wildlife Control needed to compete with national franchises in a crowded search market. To grow, they needed:
- Search Dominance: Visibility for high-intent keywords like “wildlife removal” and “bat removal” in their primary service areas.
- Conversion Engineering: A website that made it easy for homeowners in a stressful situation to quickly request a quote or call for help.
- Local Trust: A professional platform that reflected their expertise in humane animal exclusion and damage repair.
The WebCitz Solution
We implemented a multi-phased growth strategy that combined technical excellence with high-intensity marketing:
- WordPress Web Design (2021): We built a customized, responsive WordPress website designed to serve as a high-conversion lead engine. We prioritized mobile performance, ensuring that homeowners could easily find and contact them from any device.
- Geographic SEO Strategy: We developed and optimized dedicated landing pages for their core service areas, including Appleton, Oshkosh, and Green Bay. This strategy focused on capturing local search traffic for specific services like squirrel and raccoon removal.
- Integrated Digital Marketing: We managed a combined SEO and Google Ads campaign to maximize their visibility during peak pest seasons. This full-funnel approach ensured they were visible both in organic results and at the top of paid search for immediate-need services.
- Conversion Rate Optimization: We audited and improved the site’s “Call to Action” features, streamlining the contact process to increase the volume of incoming leads.
- Managed Hosting & Support: We provided high-performance hosting and ongoing technical maintenance to ensure the site remained fast, secure, and reliable for their customers.
The Result
By partnering with WebCitz, Fox Valley Wildlife Control transformed its digital presence from a standard site into a powerful business tool. The 2021 build and subsequent marketing efforts successfully positioned them as a top-ranked local authority for wildlife exclusion and pest control. The site continues to serve as a vital connection point between the company and Fox Valley residents in need of professional wildlife solutions.
