WebCitz started working with this client in 2009
- Client: Friday's Auto Deals
- Platform: Other
- Industry: Automotive / Powersports
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
In 2008, the used car market was just beginning to shift from newspaper classifieds to online listings. To compete in the Oshkosh area, Friday’s Auto Deals needed:
- A Professional Digital Identity: Transitioning from basic operations to an online presence (originally under fridaysautodeals.com).
- Inventory Visibility: A way to showcase their specific selection of low-mileage cars, pickups, and SUVs to local buyers.
- Reliable Communication: Secure and consistent email hosting to handle sales inquiries, financing discussions, and vendor communications.
- Social Proof: Breaking into social media to build a local community following in the early days of Facebook for business.
The WebCitz Solution
We’ve provided steady, reliable technical stewardship for Dave’s business through several eras of web technology:
- Enterprise Email Hosting (2008–Present): For over 18 years, we have provided the professional email infrastructure for the dealership. In an industry where trust and quick communication are everything, our reliable hosting ensures that Dave and his team never miss a lead or a closing document.
- Early Inventory Integration: Back in the late 2000s, we helped set up the systems to list his used car inventory online, allowing Oshkosh residents to browse the lot from their home computers.
- Social Media Foundation: We helped establish the Friday’s Auto Deals Facebook page, helping them navigate the then-new world of social media marketing to reach a younger, tech-savvy demographic of car buyers.
- Local Oshkosh Marketing: We provided the initial digital marketing push to ensure that when local buyers searched for “used cars Oshkosh,” Friday’s was a visible and trusted option.
- Domain & Technical Management: We’ve managed the technical transitions of the brand’s domain and web presence, ensuring that as the business evolved into fridaysautodealsllc.com, the brand equity remained intact.
The Result
By maintaining a consistent technical partnership for nearly 20 years, Friday’s Auto Deals has enjoyed a level of digital stability that many small businesses struggle to achieve. Our work has allowed Dave to focus on what he does best – matching people with the right vehicles – while we handle the “under-the-hood” technical needs. This longevity is a point of pride for us, as it reflects our commitment to the local Oshkosh and Fox Valley business community.
