A historic Chicago jeweler needed a polished, reliable website to match the prestige of their showroom and ensure seamless customer interactions. Through ongoing managed WordPress maintenance, H. Horwitz Co. has preserved its reputation for excellence online while focusing on its core expertise.
The Challenge
For a heritage brand that emphasizes “Customer satisfaction guaranteed” and “manufacturing jewelers, direct importers of diamonds,” the website must reflect trust and high-end craftsmanship. The primary needs for H. Horwitz Co. include:
- Maintenance of a Professional Online Presence: Ensuring the digital storefront matches the prestige of their 9th-floor showroom in Water Tower Place.
- Operational Reliability: Keeping appointment and contact forms fully functional to facilitate their estate buying and custom design consultations.
- Low-Friction Updates: Handling periodic site changes and technical updates quickly so the family-run staff can focus on their expertise in gemology and client services.
The WebCitz Solution
We provide a flexible support model that addresses technical tasks as they arise throughout the year:
- Managed WordPress Support: We handle the “under-the-hood” health of the site. This involves keeping the WordPress core and all associated plugins updated to ensure security and site speed, which is critical for a high-value retailer.
- On-Demand Technical Tasks: Every year, we assist with a handful of specific updates. This might include refreshing service pages for their estate buying or repair departments, updating holiday hours, or ensuring their featured engagement and estate collections are displaying correctly.
- Infrastructure Monitoring: We ensure the site remains stable and secure. For a jeweler dealing in estate buying and high-value custom work, maintaining a secure channel for customer inquiries is essential for professional credibility.
- User Experience Maintenance: We review the site to ensure it remains easy to navigate for mobile and desktop users alike, facilitating smooth interactions for customers looking to visit their Chicago showroom.
The Result
By trusting WebCitz with their technical support for the past several years, H. Horwitz Co. has maintained a reliable digital presence that respects its 125-year history. Our “as-needed” maintenance model provides them with senior-level technical expertise without the overhead of a full-time web department, allowing this historic Chicago institution to bridge the gap between vintage tradition and modern digital expectations.
