WebCitz started working with this client in 2015
- Client: Henderson Health Coaching (website offline)
- Platform: Joomla
- Industry: Health & Wellness
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
In the crowded wellness space of 2015, a health coach needed more than just a website; they needed a way to capture attention and nurture relationships. Her hurdles included:
- Lead Capture Friction: Visitors were coming to the site but leaving without providing contact information.
- Multichannel Visibility: She needed to be present where her clients were – searching on Google and browsing on Facebook.
- Local Trust: Establishing herself as a local authority in Tinley Park while maintaining a professional digital presence that could scale.
The WebCitz Solution
We implemented a full-funnel marketing strategy designed to build a warm audience through value-first content:
- Custom Joomla Development (2015): We built a clean, professional, and calming Joomla website. The architecture was designed specifically for “Inbound Marketing,” with prominent calls to action and dedicated landing pages for her coaching programs.
- Lead Magnet & List Building Strategy: We helped create and implement specialized “Lead Magnets” – such as downloadable meal plans, wellness checklists, or “get started” guides. These were integrated into the site to capture email addresses in exchange for value, building a robust email marketing list.
- Google Ads & Landing Page Optimization: We managed a targeted Google Ads campaign focusing on local wellness keywords. We directed this traffic to high-converting landing pages we designed specifically to answer the needs of people looking for weight loss, stress management, and health coaching.
- Facebook Ads & Social Media Launch: We set up her professional social media profiles and managed a targeted Facebook Ads campaign. This helped build local brand awareness and funneled potential clients back to her lead magnets.
- Email Marketing Automation: We set up the backend automation for her email list. When someone downloaded a lead magnet, they were entered into a nurture sequence that provided additional value and eventually invited them to a discovery call.
- Managed Hosting & Maintenance: For several years, we provided the secure hosting and proactive Joomla maintenance required to keep her business running 24/7.
The Result
By 2015 standards, Henderson Health Coaching had a highly sophisticated digital marketing ecosystem. The combination of local search ads and social media remarketing, backed by a strong email list, allowed her to build a steady stream of inquiries. We provided the technical and strategic support that allowed her to focus on her clients’ wellness for several years before she eventually decided to sunset the business.
