WebCitz started working with this client in 2020
- Client: Hope Clinic
- Platform: WordPress
- Industry: Medical / Dental, Non Profit / Religious
- Services: Maintenance / Support, Web Development, Web Hosting
The Challenge
For a clinic providing free healthcare, the website needs to serve two very different audiences: patients who need help and donors who provide it. Their primary needs included:
- Accessibility & Dignity: Creating a user experience that allows vulnerable populations to find services and request appointments easily without barriers.
- Resource Hub: Clear communication of eligibility requirements and the wide range of services offered, from primary care to counseling and specialized medical support.
- Secure Lead Generation: A reliable way to capture patient appointment requests and volunteer inquiries while maintaining the high security standards required for health-related information.
The WebCitz Solution
We developed a professional, warm, and highly functional digital presence that reflects their “Treat the Whole Person” philosophy:
- Custom WordPress Design (2020): We built a bespoke theme tailored to the clinic’s unique needs. The design focuses on clarity, with an intuitive navigation structure that helps patients find “Healthcare,” “Counseling,” or “Social Assistance” quickly.
- Patient Intake Optimization: We developed and optimized specialized appointment request forms. By ensuring these forms are mobile-friendly and clearly labeled, we helped lower the barrier to entry for patients who may be accessing the site on limited data or older devices.
- Content Management & Updates: Over the years, we have assisted with significant content updates, including the addition of specialty services like orthopedics and dermatology, and the management of their community “Wish List” for donated supplies.
- Secure Managed Hosting: Since the launch, we have provided high-performance, secure hosting. Given the clinic’s role in the community, maintaining 100% uptime is critical for patients who may be in urgent need of information or resources.
- Ongoing Maintenance & Technical Support: We handle all core software updates and security patches, ensuring the clinic’s team can stay focused on patient care rather than website management.
The Result
By partnering with WebCitz for their 2020 launch and ongoing management, Hope Clinic and Care Center has maintained a professional and welcoming digital home for over six years. The site serves as a vital coordination tool for their partnership with Goodwill NCW and local health departments, ensuring that the most vulnerable members of the Menasha and Appleton communities can always find the help they need.
