Aiming to attract both top-tier talent and new clients, Innovative Machining overhauled its website to better showcase capabilities and streamline recruitment in a competitive manufacturing market. The result was a modernized WordPress site that elevated their brand and simplified HR processes.
The Challenge
As a high-precision machine shop, Innovative Machining needed a digital presence that matched the caliber of their shop floor. Their primary requirements included:
- Capabilities Showcase: They needed to clearly communicate their vast range of services – including large-part machining and assembly – to procurement officers and engineers.
- Recruitment Hurdles: In the competitive Fox Valley manufacturing corridor, attracting skilled CNC operators and machinists is a constant challenge. They needed a more efficient way to process job applications.
- Brand Refresh: After five years, the site needed a technical and visual “freshening up” to remain a high-authority leader in the regional market.
The WebCitz Solution
We implemented a “Precision & People” roadmap, ensuring their digital presence supported both their sales funnel and their HR department:
- Custom WordPress Development (2015): We architected a robust WordPress site tailored to the industrial sector. This included high-resolution galleries of their facility and specialized sections for their diverse machining capabilities.
- The 2020 Modernization Project: During a major engagement in 2020, we executed two critical upgrades:
- Advanced Employment Application Portal: We custom-built an integrated employment application form. This specialized tool allowed candidates to submit resumes and detailed work history directly through the site, streamlining the hiring process for their HR team.
- Content & Visual Refresh: We performed a comprehensive “freshening up” of the site’s content and design. This ensured the site remained fast, mobile-responsive, and aligned with modern web standards while accurately reflecting their updated equipment list and capacity.
- Strategic Content Engineering: Our team worked to refine the messaging throughout the pages, focusing on their “Innovation through Precision” philosophy to help them stand out to both global clients and local talent.
- Managed Hosting & Support: For six years, we provided the secure, high-performance hosting environment necessary for a 24/7 manufacturing operation.
The Result
Between 2015 and 2021, Innovative Machining successfully leveraged its digital presence to solidify its reputation as a premier Neenah-based manufacturer. Our partnership provided them with the technical stability and recruiting tools needed to grow their workforce and their client list. By trusting WebCitz with their WordPress development and portal engineering, Innovative Machining ensured that their online brand was as precise and efficient as the components they produce.
