WebCitz started working with this client in 2012
- Client: IPPSA (website offline)
- Platform: Joomla
- Industry: Business & Professional Services
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
As an independent consultant dealing with large-scale manufacturing organizations, IPPSA needed a professional digital presence that could handle complex logistics:
- Educational Scalability: He needed a way to host and monetize his expertise through webinars without manual registration handling.
- Professional Booking Engine: For his on-site speaking engagements, he required a formal way for corporations to book his time and prepay for services or travel expenses.
- Authority in a Niche Field: The site needed to reflect his extensive career and deep technical knowledge of ERP systems to maintain credibility with C-suite executives.
The WebCitz Solution
We developed a “Consultant’s Command Center” using Joomla that prioritized automation and secure commerce:
- Custom Joomla Development: We built a robust, professional website that highlighted his decades of manufacturing expertise. The architecture was designed to funnel visitors toward either his educational webinars or his high-value on-site consulting services.
- Automated Webinar Registration: We implemented a custom registration system that allowed users to sign up for scheduled training sessions. This system handled the administrative heavy lifting, ensuring attendees received the necessary information and access links automatically.
- PayPal Payments Pro Integration: To handle professional-tier transactions, we integrated PayPal Payments Pro. This allowed:
- Direct Credit Card Processing: Organizations could pay for webinars or consulting fees directly on the site.
- Booking Deposits: A secure way for companies to pay for his travel and speaking fees upfront before he flew out to their facilities.
- Speaker & Consultant Booking Tools: We created dedicated landing pages for his speaking services, complete with technical requirements and booking forms that streamlined the inquiry process for corporate event planners.
- Technical Maintenance & Hosting: We provided the secure environment needed to protect his intellectual property and handle sensitive corporate financial data during the booking process.
The Result
By 2012, IPPSA.org was a highly efficient, one-man consulting powerhouse. The digital infrastructure WebCitz built allowed him to maintain a national reach from Incline Village, monetizing his expertise through a mix of digital webinars and high-profile speaking tours. Our work ensured that his transition from a career in manufacturing to a career in consulting was supported by a professional, automated, and reliable online engine.
