WebCitz started working with this client in 2020
- Client: JFB Legal (website offline)
- Platform: WordPress
- Industry: Business & Professional Services
- Services: Maintenance / Support, Web Development
JFB Legal transformed their online presence by moving from a basic WordPress template to a custom-built website, elevating both performance and professionalism. The new platform streamlines attorney profiles and lead intake, positioning the firm for growth and authority in the legal field.
The Challenge
Law firms rely heavily on perceived authority and professional clarity. JFB Legal faced two distinct phases of challenges:
- Phase 1 (The Baseline): Getting a functional site live quickly in 2020 to ensure they had a professional home during the shift to remote legal work.
- Phase 2 (The Brand Elevation): Moving away from the limitations of WordPress.com templates. They needed a site that offered custom layouts, faster performance, and specialized ways to showcase their team of attorneys.
The WebCitz Solution
We transitioned the firm from a “standard” site to a high-end, custom-engineered legal platform:
- Design Mockups & Prototyping: Before a single line of code was written for the new site, we provided high-fidelity mockups. This allowed the JFB Legal team to visualize the site’s “vibe” – including typography, color palettes, and professional imagery – ensuring the final product aligned perfectly with their brand.
- Custom WordPress Theme Development: We built a lightweight, secure, and fast custom theme from scratch. This eliminated the bloat of their previous template and gave us total control over the user experience across all devices.
- Custom Post Types (CPTs) for Attorney Profiles: This was a critical functional upgrade. We built a custom “Attorney” post type that allowed the firm to manage their team profiles easily. This ensured every attorney page followed a consistent, professional layout (Bio, Education, Admissions, etc.) while being easy for the firm to update as they hired new talent.
- Lead Generation Architecture: We implemented strategic lead capture forms tailored for legal inquiries. We ensured these forms were both secure and user-friendly, directing potential clients to the right departments while providing the firm with the data needed for effective intake.
- Content Organization: We structured their practice area pages and insights to be easily navigable, helping potential clients find relevant legal expertise quickly.
The Result
By moving to a custom-built solution, JFB Legal now possesses a digital presence that matches the caliber of their legal work. The transition from a template to a custom theme significantly improved their site speed and brand authority. With the custom attorney management system and optimized lead forms, the site serves as a high-performing tool for both client acquisition and professional recruitment.
