WebCitz started working with this client in 2015
- Client: Keller Coach (website offline)
- Platform: Other
- Industry: Automotive / Powersports, Entertainment / Recreation
- Services: Maintenance / Support, Web Hosting
For a luxury transportation provider relying on a custom-coded website, seamless gallery updates and reliable performance were essential during peak booking seasons. This case study explores how expert technical management and secure hosting enabled Keller Coach to maintain a polished, high-performing online presence in a competitive market.
The Challenge
In the luxury transportation and party bus industry, the website is the primary sales tool used to “sell the experience.” Keller Coach required a technical partner to:
- Manage a Bespoke Gallery: Since the site was custom HTML/CSS, adding or updating photos of their limos and party buses required manual code work to ensure the galleries remained responsive and visually appealing.
- Support High-Stakes Bookings: For wedding parties, prom groups, and corporate events, the site needed to be 100% reliable. Any downtime during peak booking seasons (spring/summer) would result in lost revenue.
- Maintain Professionalism: To compete with larger regional transportation fleets, their custom-built site needed to look polished, load fast, and work perfectly on mobile devices for “on-the-go” planners.
The WebCitz Solution
We provided the hands-on technical management required for a custom-coded transportation site:
- Custom Code Stewardship: We managed the manual HTML and CSS updates for the kellercoach.com platform. We ensured that the site structure stayed clean and that the fleet descriptions and pricing remained accurate and easy to read.
- Visual Optimization: We optimized the high-resolution imagery of their vehicles to ensure fast load times. In the party bus industry, clients want to see the interior lighting and seating immediately; our performance tweaks made sure those images popped without slowing down the site.
- Reliable Support for Event Seasons: For four years, we acted as their on-call digital department. Whether they were adding a new vehicle to the fleet or updating their service area, we provided the rapid-response coding needed to keep the site current.
- Secure Managed Hosting: We provided a stable hosting environment that could handle traffic spikes during peak event seasons, ensuring that prospective clients could always reach their quote request forms.
The Result
Between 2015 and 2019, Keller Coach maintained a professional and high-performing digital “shuttle” for their business. Our partnership ensured that their custom-coded site remained a competitive tool in the Fox Valley transportation market right up until the business closed. By trusting WebCitz with their manual code updates and hosting, Keller Coach was able to focus on managing their fleet and drivers while we kept their digital presence running smoothly.
