Transforming the launch of Ketamine Appleton, WebCitz combined a calming digital presence, custom patient assessment tools, and targeted Google Ads to connect individuals seeking advanced mental health care with a clinic they can trust. This case study explores how strategic web development and lead generation set the foundation for clinic growth and patient confidence.
The Challenge
Launching a clinic for a relatively new medical treatment requires a focus on education and patient qualifying. Ketamine Appleton’s primary digital needs included:
- Patient Qualifying: A way to pre-screen potential patients to ensure they are appropriate candidates for ketamine therapy before an in-person consultation.
- Trust & Education: Building a brand that demystifies ketamine therapy and presents it as a safe, medically supervised option for treatment-resistant conditions.
- High-Intent Lead Generation: Capturing individuals in Central and Northeast Wisconsin who are actively seeking help for depression or looking for diagnostic screening tools.
The WebCitz Solution
We implemented a “Patient-First Technical Hub” that simplified the complex journey from mental health struggle to clinical consultation:
- Full Website Launch (2020): We designed and developed their initial web presence, focusing on a clean, calming aesthetic that aligns with their clinical environment.
- Interactive PHQ-9 Assessment Quiz: We engineered a custom, web-based PHQ-9 (Patient Health Questionnaire-9) tool. This allow users to self-assess their symptoms directly on the site. Upon completion, the tool provides immediate value to the patient while acting as a high-quality lead generation bridge for the clinic.
- Streamlined Patient Intake: We built out secure patient intake forms to modernize the “paperwork” process. This allows new patients to provide their history and information electronically, significantly reducing administrative friction for the clinic staff.
- Regional Paid Ads Strategy: We launched and managed targeted Google Ads campaigns across Central and Northeast Wisconsin. A key part of this strategy involved targeting users searching for “PHQ-9 tests” or “depression screening,” positioning Ketamine Appleton as a helpful resource and a potential treatment provider.
- Educational Content Architecture: We structured the site to provide clear, accessible information on how ketamine works, what to expect during an infusion, and the science behind the treatment, helping to build patient confidence.
The Result
Since their 2020 launch, Ketamine Appleton has established itself as a leading destination for advanced mental health care in the Fox Valley. Our work turned a simple website into a functional medical tool; the PHQ-9 assessment and digital intake forms have created a seamless onboarding experience for hundreds of patients. By combining these technical tools with a targeted regional ad strategy, we have helped the clinic maintain a steady flow of qualified patients while providing a vital service to the Wisconsin community.
