Korbanth transformed its online presence with a custom BigCommerce build and integrated marketing automation, elevating both the shopping experience and revenue potential for their premium collectible sabers. This case study explores how tailored design and seamless marketing tools helped them engage collectors worldwide and optimize every product launch.
The Challenge
As a niche market leader with highly sought-after products, Korbanth needed an e-commerce experience that felt as premium as their handcrafted sabers. Their digital hurdles included:
- Template Limitations: The standard BigCommerce theme didn’t allow for the specific visual storytelling needed to showcase high-definition products and promotional banners.
- Fragmented Marketing: They needed a seamless “bridge” between their email marketing efforts and their storefront to turn subscribers into repeat buyers.
- Untapped Revenue: The store required sophisticated upselling and cross-selling logic to maximize the average order value for their limited-edition saber releases.
The WebCitz Solution
We implemented an “Advanced E-commerce” model, moving beyond basic setup into custom code and integrated automation:
- Custom Theme Section Engineering: We developed a bespoke section within their BigCommerce theme specifically for promotional banners. This gave the Korbanth team the flexibility to manage high-impact visual announcements for new “Hero” and “Villain” saber drops without needing to touch the core theme files.
- Email & Signup Funnel Integration: We successfully bridged Constant Contact with their BigCommerce store. This integration ensured that new signups from their marketing funnels were automatically synced, allowing for immediate automated engagement with prospective collectors.
- Marketing Funnel Optimization: We identified, installed, and configured advanced marketing apps designed for upselling and cross-selling. This strategic move ensured that when a customer purchased a “Legends” saber, they were presented with relevant accessories or mini-sabers, driving higher revenue per transaction.
- BigCommerce Technical Support: Throughout 2025, we provided the specialized technical support required to handle the complexities of a high-traffic, niche collectible store, ensuring the platform remained stable during popular product launches.
The Result
By 2026, Korbanth possesses a high-functioning BigCommerce store that matches the sophistication of its world-class saber replicas. Our work in 2025 modernized their marketing stack and gave them the design flexibility needed to showcase their work to a global audience. With automated funnels in place and a custom-tailored theme, Korbanth continues to serve as the premier destination for realistic movie props from their headquarters in Peoria.
