Aiming to provide a seamless and secure shopping experience for a global audience, Man1 Health partnered with WebCitz to overhaul their e-commerce checkout and ordering systems. The result was a faster, more reliable platform that reduced cart abandonment and ensured customer trust.
The Challenge
Because Man1 Health deals with personal and sensitive health products, the user experience must be both discreet and technically flawless. In 2017, the firm needed:
- Ordering System Reliability: As a global brand with customers purchasing from multiple countries, the ordering system had to handle complex shipping logic and international tax/currency hurdles without crashing.
- Frictionless Checkout: Any technical “hitch” during the checkout process significantly increases cart abandonment. They needed to streamline the path from “Add to Cart” to “Order Confirmed.”
- Platform Security: Handling sensitive customer data and payment information required a high-standard security environment to maintain PCI compliance and consumer trust.
The WebCitz Solution
We implemented a “Commerce Performance” roadmap, focusing on the technical refinement of their checkout architecture:
- Online Ordering System Optimization (2017): We performed an in-depth audit of their existing ordering logic. Our team identified and resolved backend bottlenecks that were slowing down the order processing time, ensuring that customers had a fast, responsive experience even during peak traffic periods.
- Functional Maintenance & Bug Remediation: We resolved a series of persistent technical “bugs” that were impacting the user experience. By cleaning up legacy code and optimizing database queries, we improved the overall stability of the site’s transactional features.
- Checkout Flow Improvement: We refined the UI/UX of the ordering system, reducing the number of steps required to complete a purchase. This optimization focused on making the transition between the product page and the secure payment gateway as smooth as possible.
- Managed Support Services: Throughout the 2017 engagement, we provided on-call technical support to ensure that any server-side issues or software conflicts were resolved instantly, preventing downtime for their global customer base.
The Result
By the end of our 2017 engagement, Man1 Health possessed a significantly more robust and reliable e-commerce engine. Our partnership successfully improved the functionality of their ordering system, leading to a more professional guest experience and optimized sales performance. By trusting WebCitz with their technical maintenance, Man1 Health was able to focus on product innovation and marketing, knowing their digital “front office” was high-performing and secure.
