After more than a decade on outdated software, M&C Sales faced mounting security and performance issues that threatened their online presence. WebCitz delivered a seamless migration and modernization, transforming a legacy website into a secure, reliable resource for their sales team.
The Challenge
By 2024, M&C Sales was operating on a website that was a literal “time capsule” of early web development. Their primary hurdles included:
- Extreme Legacy Software: The site was still running on WordPress 3.x, a version over a decade old. This presented massive security risks, performance bottlenecks, and incompatibility with modern browsers.
- Maintaining Sales Continuity: As a rep agency, their “Line Card” – the list of manufacturers they represent – is their most important sales tool. We had to ensure this data remained accurate and accessible throughout its long lifecycle.
- Modernizing Without Friction: After 12 years on a specific layout, the client needed a modernization that improved performance without overcomplicating the management process for their team.
The WebCitz Solution
We implemented a “Preservation and Modernization” roadmap to bring their digital presence into the current era:
- The 2024 “Great Migration”: We performed a high-stakes migration of their legacy WordPress 3.x site into the latest version of WordPress. This was a complex technical operation that involved cleaning up a decade’s worth of outdated code, ensuring database compatibility, and hardening the new environment against modern security threats.
- Agile Line Card Management: Since 2012, we have been responsible for keeping their Line Card up to date. As they add new manufacturers or update existing links to spec sheets and catalogs, we handle the technical updates to ensure their field reps always have the right data.
- Continuous Content & Visual Support: Over the years, we have acted as their “virtual webmaster,” swapping out team photos, updating facility information, and building out new sections of the site as their business expanded into new territories.
- Twelve-Year Hosting Record: We have hosted the site on our secure servers for the entire duration of the partnership. This has provided M&C Sales with a level of uptime and reliability that is critical for an agency serving the municipal and industrial sectors.
- Infrastructure Hardening: With the 2024 update, we implemented modern performance caching and security protocols, finally moving the site from an “at-risk” legacy status to a high-performance modern platform.
The Result
By 2026, M&C Sales Inc. has a digital presence that is finally caught up with the quality of its industry reputation. Our work in 2024 successfully “rescued” a decade-old site and turned it into a secure, mobile-friendly tool for their sales team. By trusting WebCitz for over 14 years, M&C Sales has benefited from a level of institutional knowledge that ensures their website evolves seamlessly alongside their business.
