WebCitz started working with this client in 2010
- Client: Metropolitan Plumbing
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
As a highly-rated NYC Master Plumber, Metropolitan Plumbing operates in one of the most competitive service markets in the world. Their challenges over the years have included:
- Platform Longevity: Maintaining a website for 15 years requires constant adaptation to changing web standards, from the rise of mobile browsing to modern security requirements.
- High-Intent Lead Generation: In New York City, plumbing is often an emergency service. The site must load instantly and present contact information immediately to capture customers in urgent need.
- Modernizing a Legacy Brand: Transitioning from an older web structure to a modern CMS without losing the established trust and brand equity they built since 1990.
The WebCitz Solution
We have provided a “Stewardship-to-Redesign” model, ensuring their digital assets never went obsolete:
- 15 Years of Technical Maintenance: Since taking over maintenance in 2010, we have been the technical backbone for their site. We have handled thousands of minor updates, security patches, and server-side optimizations to ensure 24/7 reliability for their NYC customer base.
- Modern WordPress Redesign: We recently performed a comprehensive redesign, moving the site into a high-performance WordPress framework. This move provided:
- Streamlined Mobile UX: Ensuring that homeowners in Manhattan or Brooklyn can easily call for service or schedule appointments from their smartphones.
- Service Area Architecture: We organized their extensive list of residential and commercial services—ranging from backflow prevention to kitchen remodels—into an easy-to-navigate hierarchy.
- Managed Hosting & Reliability: We host the site on our optimized infrastructure, providing the speed and uptime necessary to handle the high traffic volumes expected of a premier New York service provider.
- On-Call Technical Support: As their dedicated web partner, we provide rapid-response support for everything from content adjustments to domain and DNS management.
The Result
By 2026, Metropolitan Plumbing & Heating possesses a digital presence that matches their reputation for “Certified NYC Experts.” Our work has ensured that their business, which started over 30 years ago, remains at the forefront of the modern digital landscape. By trusting WebCitz with their technical evolution for over a decade and a half, they have maintained a consistent, high-quality channel for customer acquisition across all five boroughs.
