Oregon Soap Company transformed its digital operations with a custom Shopify wholesale portal and advanced store optimization, streamlining bulk ordering for B2B clients while showcasing its environmental mission. The result is a scalable, user-friendly site that supports both retail and wholesale growth without compromising their eco-driven values.
The Challenge
With nearly 30 years of history, Oregon Soap Company needed a digital presence that could keep up with its mission of planting over 885,000 trees. Their primary hurdles included:
- Wholesale Friction: As a major provider of private-label and bulk organic soap, they needed a professional way for wholesale clients to order without the manual back-and-forth of emails and spreadsheets.
- Platform Management: Managing a vast catalog of bar soaps, liquid castile soaps, and foaming hand washes requires a Shopify environment that is organized, fast, and easy to update.
- Mission-Driven Storytelling: The site needed to effectively communicate their unique value proposition – such as their partnership with Friends of Trees – while maintaining a high-performance checkout flow.
The WebCitz Solution
We implemented an “Integrated Commercial” model, ensuring their Shopify site could act as both a retail boutique and an industrial-grade ordering hub:
- Custom Shopify Wholesale Portal: We developed and integrated a dedicated wholesale portal. This allows their B2B clients to log in, view tier-based pricing, and place bulk orders for bricks and unlabelled bars with ease, drastically reducing the administrative load on their team.
- Advanced Store Management (2023): We took over the day-to-day technical management of their Shopify store. This included optimizing the theme for speed, managing app integrations, and ensuring that their diverse product lines (from “Tangerine Dream” to “Mama Mia Eczema Relief”) were easy for customers to find.
- Conversion Rate Optimization (CRO): We refined the user journey to better highlight their eco-certifications and “plant a tree” mission, turning their environmental ethics into a core driver for customer loyalty and sales.
- Data-Driven Operations: We helped clean up their product data and navigation structures, ensuring that whether a customer is looking for a single bar or five gallons of liquid soap, the path to purchase is frictionless.
The Result
By 2026, Oregon Soap Company possesses a digital engine that matches its legacy of craftsmanship. Our work in 2023 provided the scalability needed to handle their expanding private-label and wholesale business. By trusting WebCitz with their Shopify architecture, the company has successfully grown its digital footprint while remaining focused on its core mission: producing the cleanest, most renewable soap possible from their headquarters in Portland Click to open side panel for more information
