WebCitz started working with this client in 2020
- Client: Prairie Productions
- Platform: WordPress
- Industry: Business & Professional Services, Veterinary / Animal Care
- Services: Maintenance / Support
Plains Horizon transformed their online presence with a sleek WordPress redesign, making it easier for horse owners to understand complex insurance options and request quotes. The revamped site now serves as both a trusted information hub and a streamlined lead-generation tool for equine insurance clients.
The Challenge
The equine insurance world relies heavily on trust, expertise, and rapid response. To maintain their position as industry leaders, Plains Horizon needed to address several digital challenges:
- Information Clarity: Horse insurance is complex, covering everything from Full Mortality and Major Medical to specialized Colic Surgery endorsements. The site needed to explain these options clearly to diverse audiences, from ranch owners to professional barrel racers.
- Streamlined Lead Capture: In a high-value industry, the “Request a Quote” process is the primary conversion point. The legacy system needed an upgrade to make submitting detailed horse and herd data easy for users on both desktop and mobile.
- Modern Brand Perception: As the agency grew, their digital “storefront” needed to reflect the premium, reliable nature of their protection plans.
- Emergency Utility: For clients facing a crisis, the site must function as a high-speed resource for claim procedures and emergency contact information.
The WebCitz Solution
We transitioned from providing baseline support into a strategic redesign phase, launching a high-performance WordPress platform in 2024:
- Full 2024 Website Redesign: We moved the site into a modern, high-resolution aesthetic that emphasizes the “strong relationship” mission of the founder, Marvin Tavarez. The new design is clean, professional, and built on a high-performance framework.
- Custom Quote Architecture: We engineered specialized quote request forms for Equine, Livestock, Herd, and Working Dog coverages. These forms are designed to capture the specific data points required for underwriting while remaining user-friendly to reduce “form abandonment.”
- Enhanced Educational Content: We restructured the “Coverages” section, using structured data and clear examples (e.g., scenarios involving lightning strikes or surgical colic) to help horse owners understand their potential risks and policy benefits.
- Mobile-Optimized Claims Access: We prioritized the claims section to be “one-tap” accessible. In an emergency, a horse owner can find loss procedures and direct agent phone numbers instantly from their smartphone in the field.
- Ongoing Technical Custodianship: Beyond the redesign, WebCitz continues to provide managed maintenance. We handle WordPress core updates, security monitoring, and regular “oil changes” to ensure the site remains a stable, fast asset for the Plains Horizon team.
The Result
The 2024 relaunch has successfully positioned Get Horse Insurance as a premier digital destination for equine protection. By combining our long-term knowledge of their business with modern web standards, we have helped Plains Horizon transform their website from a basic informational tool into a powerful, automated lead-generation engine.
