WebCitz started working with this client in 2020
- Client: Purple Fencing
- Platform: WordPress
- Industry: Construction / Real Estate
- Services: Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
The fencing industry in North Texas is incredibly competitive. Purple Fencing Company needed a digital strategy that could:
- Capture Intentional Search: They needed to appear at the top of results when homeowners searched for “fence repair near me” or “new fence installation Austin.”
- Convert Traffic at a Higher Rate: A standard website often leaks leads; they needed high-converting landing pages for specific advertising campaigns.
- Maintain Authority: As a local contractor, their website needed to showcase a high-quality portfolio to build immediate trust with prospective customers.
The WebCitz Solution
We implemented a “Hybrid Funnel” model, leveraging the authority of WordPress for SEO and the conversion power of ClickFunnels for direct acquisition:
- Professional WordPress Build: We developed a robust WordPress site that serves as their primary brand hub. This site was designed to showcase their diverse project portfolio, including privacy fences, decorative ironwork, and automated gates.
- Custom ClickFunnels Integration: To support their active marketing efforts, we designed and implemented custom landing pages within ClickFunnels. These pages were laser-focused on single calls-to-action (like “Get a Free Quote”), stripping away distractions to maximize the lead-capture rate for paid traffic.
- Local SEO Dominance: We executed a multi-year SEO campaign focused on the DFW Metroplex. By optimizing for city-specific keywords and managing their local footprint, we helped them rank higher for high-intent local searches, driving a consistent stream of organic inquiries.
- Technical Content Updates: Throughout the relationship, we supported the team by updating project photos, service descriptions, and warranty information, ensuring the site accurately reflected their growing expertise.
- Managed Hosting Continuity: Although the active development phase has concluded, we continue to provide secure, high-performance hosting for the site, ensuring that their primary digital asset remains fast and reliable for the North Texas community.
The Result
By 2026, Purple Fencing Company has established itself as a digitally sophisticated contractor in one of the busiest construction markets in the country. Our work provided the technical infrastructure that allowed them to scale their lead generation and maintain a high-ranking organic presence. By trusting WebCitz with their web build, SEO, and hosting for several years, they successfully transitioned from a local player to a digital authority in Texas fencing.
