After a chaotic site migration left Radtke Contractors struggling with lost rankings and technical pitfalls, a targeted SEO overhaul restored their digital authority and ensured lasting visibility in the heavy construction sector. This case study details how strategic fixes and content revitalization transformed a critical setback into renewed growth.
The Challenge
When WebCitz re-engaged with Radtke in 2021, the site was suffering from a disorganized transition to Wix. The challenges were immediate and high-stakes:
- Structural “Sprawl”: The Wix site had duplicate navigation paths and redundant pages, which confused both users and search engine crawlers.
- Broken Authority: Crucial redirects from the original WordPress site were missing or broken, leading to “404 Not Found” errors and a massive loss in historic search engine rankings.
- Content Thinning: Significant amounts of valuable industry content were lost during the move, reducing the site’s ability to rank for specialized marine and civil engineering terms.
- Platform Limitations: We had to work within the specific technical constraints of Wix to achieve “Enterprise-level” SEO results typically reserved for more flexible CMS platforms.
The WebCitz Solution
We implemented a three-year SEO Stabilization and Growth Roadmap to reclaim Radtke’s position as a regional authority in heavy construction:
- Technical SEO “Surgery”: We performed a deep audit to fix the broken redirect map. We optimized the site’s meta tags, improved indexability, and worked tirelessly on speed optimization to counteract the inherent “heaviness” of the Wix platform.
- Architectural Cleanup: We removed duplicate navigation links and merged “thin” service pages into robust, high-authority pillars. This simplified the user journey and concentrated “link equity” onto their core services like pile driving, dredging, and bridge construction.
- On-Page Content Evolution: We worked to restore and improve their service-level content, ensuring that their decades of experience in Winneconne and the Fox Valley were accurately reflected in their digital copy.
- Authority Building via HARO: To improve domain authority, we utilized HARO (Help A Reporter Out) to connect Radtke’s engineering experts with journalists. This earned them high-quality, “white-hat” backlinks from reputable news and industry publications.
- Local Citation & Trust Signals: We managed their local citations and Google Business Profile to ensure that when municipalities and private developers searched for contractors in Northeast Wisconsin, Radtke was the prominent choice.
The Result
From 2021 until the relationship concluded in 2024, WebCitz successfully stabilized the Radtke Contractors brand online. We turned a technical setback into a growth phase, ensuring that despite the platform change, the company maintained a professional, searchable, and authoritative presence. Our work provided the continuity needed to bridge their digital identity through several years of active municipal and marine projects.
