Faced with the complexity of managing multiple industrial brands across both BigCommerce and WordPress, RFM Inc. needed streamlined technical support to ensure uptime and seamless performance. WebCitz delivered a unified solution, optimizing site speed, safeguarding data, and providing 24/7 monitoring for uninterrupted access to critical information.
The Challenge
Managing a portfolio of industrial brands requires a unified technical strategy that accounts for different software architectures. The challenges for RFM Inc. included:
- Platform Diversity: Running both BigCommerce (SaaS) and WordPress (Open Source) meant the technical team had to be experts in both Stencil-based e-commerce and PHP-based CMS management.
- Stencil Customization: For the BigCommerce sites, the client needed “under-the-hood” improvements to their Stencil themes to improve user experience and site speed without breaking the core e-commerce functionality.
- High-Value Industrial Traffic: For brands like Ohio Hydraulic and Renishaw Probe, downtime equals significant lost revenue. The sites required 24/7 monitoring to ensure industrial buyers always had access to technical data and ordering.
- Data Redundancy: With constant product and content updates, a robust backup strategy was required to ensure that theme customizations and site data were never at risk during updates.
The WebCitz Solution
WebCitz implemented a Portfolio-Wide Technical Support model, acting as the single point of contact for all digital assets:
- BigCommerce Stencil Improvements: For rfminc.net, ohiohydraulic.com, and renishawprobe.com, we performed advanced theme customizations. We optimized the Stencil framework to improve performance and ensured that the complex product catalogs were displayed with professional precision.
- WordPress Lifecycle Management: For dreierindustries.com and the WordPress-based rfminc.net, we provided managed maintenance, including core updates, plugin audits, and security patching to prevent technical debt.
- Enterprise Uptime Monitoring: We implemented real-time monitoring across all four domains. If any of the sites experienced a hiccup, our team was alerted immediately to resolve the issue before it impacted the customer experience.
- Theme & Database Backups: We established a rigorous backup protocol for the BigCommerce themes and WordPress databases. This ensured that any aesthetic or functional changes could be reverted or recovered instantly in a “disaster recovery” scenario.
- Performance Optimization: Across all platforms, we worked to improve page load speeds, ensuring that engineers and procurement officers could find technical specifications quickly on both mobile and desktop devices.
The Result
Throughout 2025, RFM Inc. maintained a stable, high-performing digital presence across its entire family of brands. By consolidating their Technical Support with WebCitz, RFM Inc. eliminated the friction of managing multiple vendors for different platforms. Whether it was a Stencil theme tweak for an e-commerce site or a security update for a WordPress site, WebCitz ensured that the digital infrastructure was as reliable as the industrial equipment the company provides.
Managing a diverse portfolio for an industrial leader like RFM Inc. is where we excel – we are proud to be the technical engine behind these brands!
