WebCitz started working with this client in 2018
- Client: Serenity USA
- Platform: WordPress
- Industry: Manufacturing / Industrial, Veterinary / Animal Care
- Services: Digital Marketing, Maintenance / Support, Web Development, Web Hosting
The Challenge
As a company managing thousands of physical locations nationwide, Serenity’s digital needs were vast. Their primary challenges in 2018 included:
- Platform Scalability: Their original custom HTML/CSS static site was incredibly difficult to update. For a company growing into 40+ states, they needed an agile CMS that could handle rapid content expansion and location management.
- National vs. Local SEO: They needed to rank both as a national authority and as a local provider in dozens of different markets simultaneously.
- Modern Brand Experience: Because they service high-end medical facilities and luxury hotels, their digital presence needed to mirror the “Serenity” and professionalism they provide in their physical installations.
The WebCitz Solution
We provided the technical engine to power their nationwide growth, focusing on a robust WordPress foundation:
- Strategic WordPress Migration: We spearheaded the launch of their redesign, moving them away from static code into a highly customized WordPress environment. This gave their marketing team the autonomy to manage content across all service lines (Aquariums, Aviaries, and Beehive services).
- Location-Based Architecture: We helped structure the site to effectively communicate their massive service footprint. By organizing their presence across 40+ states, we ensured that a hospital administrator in California or a hotel manager in Florida could easily find their regional service details.
- Technical Stewardship & Maintenance: Since 2018, we have provided ongoing maintenance for the WordPress platform. This includes managing complex plugin ecosystems, ensuring high-speed hosting, and keeping the core software hardened against security threats.
- Content Freedom: By moving them to WordPress, we enabled a “Content-First” strategy. Serenity can now easily showcase their stunning custom installations, maintain an active blog for nature-based wellness, and update their service offerings as they expand into new markets.
- Mobile-First UX Optimization: Recognizing that facility managers often browse on the move, we ensured the custom WordPress theme was fully responsive and high-performing, matching the premium nature of their hardware.
The Result
By 2026, Serenity Aquarium & Aviary Services has solidified its position as the undisputed national leader in its field. Our transition to WordPress turned a rigid technical asset into a flexible growth tool. With a platform that effectively handles national traffic while maintaining a local “feel” in dozens of states, Serenity continues to grow its footprint. Our ongoing technical support ensures that while they focus on the health and beauty of their systems, their digital presence remains flawlessly maintained.
