WebCitz started working with this client in 2021
- Client: Suburban Enterprises
- Platform: WordPress
- Industry: Construction / Real Estate, Manufacturing / Industrial
- Services: Digital Marketing, Maintenance / Support, Web Hosting
The Challenge
As an enterprise-level contractor with various divisions – including Electrical, Automation, and Fabrication – Suburban Enterprises required a website that functioned as a reliable corporate hub. Their primary hurdles included:
- Inherited Infrastructure: They needed a smooth transition from their previous local developer to a team that could maintain the complex site they had already built.
- Email Deliverability Issues: Important communications, such as lead inquiries and system notifications, were facing delivery failures, which is critical for a high-volume B2B business.
- Search Authority: While they are a dominant player in the physical world, their digital presence needed a boost in organic authority to stay ahead of regional competitors.
The WebCitz Solution
We provided a mix of tactical technical fixes and long-term search engine strategy:
- Managed Website Stewardship: We took over the maintenance of the website they brought to us in 2021. This involved stabilizing the WordPress environment, managing plugin updates, and ensuring the site remained secure and fast as a primary point of contact for their industrial clients.
- SMTP Email Integration: To solve their deliverability problems, we integrated a professional SMTP (Simple Mail Transfer Protocol) system. This bypassed standard web server mail limitations, ensuring that all website-generated emails – including those from potential clients and partners – landed reliably in the intended inboxes.
- SEO Content & Backlink Sprint: We executed a targeted SEO campaign designed to build the “digital gravity” of the site. This included:
- Content Optimization: Refining existing pages to better target keywords relevant to industrial electrical contracting and automation.
- Backlink Strategy: Building a higher-quality profile of incoming links to increase the domain’s overall authority in the eyes of search engines.
- Ongoing Technical Support: We remain their reliable “back-end” team, handling various maintenance requests and technical optimizations as their divisions grow and their digital needs evolve.
The Result
By transitioning to WebCitz, Suburban Enterprises secured the technical stability necessary for a company of their scale. The SMTP integration eliminated the risk of missed business opportunities, while our SEO efforts helped align their digital authority with their long-standing reputation in the Midwest industrial sector. They continue to rely on us for the “heavy lifting” of web management, allowing their team to focus on large-scale electrical and automation projects.
