Facing the dual challenge of showcasing complex industrial EVs and capturing high-quality B2B leads, Yale Chase turned to a custom WordPress solution tailored for the rugged demands of their market. The resulting platform delivered a streamlined product experience and dependable managed hosting, elevating their digital presence in the competitive electric vehicle space.
The Challenge
As a specialized dealer for Taylor-Dunn’s legendary line of electric vehicles, the team at Yale Chase needed a dedicated digital space that went beyond a simple brochure. Their hurdles included:
- Complex Product Catalog: They needed to showcase a wide variety of vehicles – from the “Bigfoot” burden carriers to specialized warehouse stockchasers – each with unique load capacities, towing specs, and battery configurations.
- B2B Lead Generation: The primary goal was to capture high-intent leads from facility managers, airport operations, and warehouse supervisors who required rugged, emission-free transportation solutions.
- Brand Alignment: The site needed to reflect the “industrial strength” of both the Yale Chase parent company and the Taylor-Dunn manufacturing brand.
- Technical Management: They required a reliable partner to handle the WordPress infrastructure, ensuring the site remained fast and accessible for a national audience.
The WebCitz Solution
We implemented a “Product-First” roadmap, focusing on creating a high-performance gallery and technical resource hub:
- Custom WordPress Development (2017): We designed and launched a professional WordPress site tailored to the industrial sector. The design prioritized clean lines, high-contrast readability, and a mobile-responsive layout for managers researching equipment on the warehouse floor.
- Industrial Product Showcasing: We built out an organized product architecture that allowed users to easily navigate by vehicle type (Utility, Personnel, Towing). Each page featured:
- High-resolution galleries of vehicles in operation.
- Detailed technical specifications for load and tow capacities.
- Integrated “Request a Quote” forms to streamline the B2B sales cycle.
- Managed Hosting & Security: For the duration of our partnership, we provided secure, high-speed hosting and proactive maintenance. This ensured that the Yale Chase team never had to worry about software updates or server performance.
- SEO-Ready Foundation: We optimized the site structure to ensure that Taylor Dunn Carts ranked effectively for regional searches related to electric industrial vehicles and burden carriers.
The Result
Between 2017 and 2019, Taylor Dunn Carts maintained a sophisticated digital storefront that effectively bridged the gap between industrial manufacturing and end-user procurement. Our partnership provided Yale Chase with a professional, lead-generating tool that showcased their expertise in the EV utility market. While the division eventually closed in 2019, the project remains a prime example of WebCitz’s ability to translate heavy industrial equipment into a clean, modern, and effective online experience.
