WebCitz started working with this client in 2021
- Client: Tess Oral Health
- Platform: WooCommerce
- Industry: Medical / Dental, Retail / E-Commerce
- Services: Ecommerce, Maintenance / Support, Web Hosting
The Challenge
TESS Oral Health provides high-quality dental products with a heavy emphasis on customization. Their website was built using the Roots ecosystem, a highly technical setup that treats WordPress more like a modern web application framework than a standard CMS. The site features a complex JavaScript-based personalization engine that allows dental practices to upload logos and add custom text to products in real-time. The client needed a partner who could manage this advanced codebase, resolve deep-seated bugs, and keep the site fast despite its heavy front-end functionality.
The WebCitz Solution
WebCitz has acted as the lead engineering partner, providing high-level technical support and architectural improvements:
- MVC Framework Mastery: We successfully took over the management of their Roots-based system. By working within the Sage starter theme and Bedrock folder structure, we ensured that the site’s codebase remained organized, scalable, and professional.
- JavaScript Personalization Debugging: We have performed extensive debugging on the site’s core feature—the product customizer. This involved untangling complex JavaScript interactions to ensure that logos and personalizations render correctly and save accurately to the order data, providing a seamless experience for B2B customers.
- Aggressive Page Speed Optimization: High-functionality sites often suffer from slow load times. We implemented advanced performance optimizations to ensure that the MVC framework and heavy JS files didn’t hinder the user experience or search engine rankings.
- Continuous Feature Development: Beyond maintenance, we have built out new site features to keep TESS Oral Health at the forefront of their industry. This includes structural changes and UI enhancements to improve the customer journey from the homepage to checkout.
- Marketing Collaboration: We work closely with the client’s marketing consultants, translating their strategic suggestions into functional code. Whether it’s improving conversion funnels or adjusting layout elements for better engagement, we ensure that marketing goals are met with technical precision.
The Result
By providing expert-level engineering for a complex, non-standard WordPress build, WebCitz has enabled TESS Oral Health to maintain a high-performance, personalized shopping experience. Our ability to bridge the gap between “standard” WordPress and “advanced” application development has made us an invaluable partner in their ongoing digital growth and marketing evolution.
